Epitomise Limited (Steve Ward) participated in a Hot Topics round table debate that considered four important marketing questions.
Debate 1: How to ensure marketing is seen as an investment, not a cost?
Debate 2: Marketing teams are more skilled, are marketing leaders equipped to lead them?
Debate 3: What will the marketing agency model of the future look like?
Debate 4: How has technology changed the role of the marketing leader, for good or for bad?
A massive thank you to Hot Topics (www.hottopics.ht) who organised the round table debates.
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