ABM for UK SMEs including the use of AI
ABM for UK SMEs: how to run account-based marketing with a small team, and use AI for account research and outreach without losing credibility. Updated for 2026.
Leadership
Marketing debates - Investment or cost? Marketing leaders & suppliers
Epitomise Limited, represented by Steve Ward, took part in a Hot Topics round table debate covering four questions facing marketing leaders.
The four debates
- Investment or cost? How to ensure marketing is seen as an investment rather than a cost.
- Are leaders equipped? Marketing teams are more skilled than ever — are marketing leaders equipped to lead them?
- The agency model. What will the marketing agency model of the future look like?
- Technology and the leader. How has technology changed the role of the marketing leader, for good or for bad?
Thanks
A massive thank you to Hot Topics, who organised the round table debates.
Who wrote this
Steve Ward.
Steve founded Epitomise in 2017 after UK, international and global marketing leadership roles, most recently as Global CMO of the Vitec Group’s Videocom Division. He works with SME and technology businesses on strategy, positioning and the execution that follows — more about Steve.
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