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About Epitomise Strategic Marketing
Helping you transform, perform, and rapidly grow with strategic marketing, leadership, mentoring, training, and executional services.
Senior marketing and business growth support, built around what works in the real world:
Epitomise was founded in 2017 by Steve Ward to help ambitious SMEs and growing technology and service businesses access practical, senior-level marketing and business support in a flexible, commercially grounded way.
Contents:
- Quick answer (for busy readers)
- At a glance
- Why I set up Epitomise
- What We Do
- How We Work
- Where We Help Most
- Flexible Support That Fits Your Business
- Why Clients Choose Epitomise
- Steve Ward's Background
- The Transform Accelerator
- Sectors We Support
- Our Promise
- About Epitomise FAQs
- Let's Talk
Quick answer (for busy readers):
Epitomise is a UK marketing consultancy founded by Steve Ward in 2017. We help ambitious SMEs and growing technology and service businesses improve performance and grow through strategic marketing planning, Fractional CMO and part-time Marketing Director support, mentoring, and hands-on execution support.
Our approach is practical, commercially focused, and flexible, with support available from as little as one day per month.
At a glance:
- Founded by Steve Ward in 2017 after UK, international, and global marketing leadership roles
- Supports SMEs and growing businesses with strategy, leadership, mentoring, and execution
- Offers Fractional CMO and part-time Marketing Director support
- Focuses on practical, measurable progress and commercially sensible growth
- Flexible support from as little as one day per month
Why I set up Epitomise:
I am Steve Ward, and I founded Epitomise in 2017 after many years leading marketing teams in the UK and internationally, including global roles.
Over the years, I worked with businesses of different sizes, from smaller companies to large organisations, and saw the same issue come up again and again: good businesses often struggle to grow not because they lack potential, but because they lack the right mix of clarity, focus, leadership, and execution support.
That is why I set up Epitomise. I wanted to give ambitious SMEs and technology and service businesses access to the kind of senior marketing and business support that larger companies often have in-house, but in a way that is practical, flexible, and commercially grounded.
What We Do:
At Epitomise, we help businesses grow in a structured and sensible way. Some clients need strategic support. Others need hands-on help to put plans into action. Many need both.
We can help you:
- Clarify your direction and priorities
- Strengthen your brand and market position
- Improve lead generation and sales performance
- Launch products or services more effectively
- Build stronger marketing and sales processes
- Develop team capability and leadership confidence
How We Work:
We do not work as a distant agency that drops in recommendations and disappears. We work as an extension of your team.
That means bringing senior-level thinking, practical support, honest advice, and a clear focus on what will make the biggest difference in the real world.
- Commercially focused
- Practical and methodical
- Measured and transparent
- Responsive and easy to work with
- Built around progress, not just plans
In simple terms: we help you do the right things, in the right order, in the right way.
Where We Help Most:
We typically support clients in three main areas.
1) Strategic Marketing and Business Planning
We help you step back, think clearly, and build a practical plan for growth.
- Brand, positioning, and proposition
- Customer insight and market understanding
- Competitor review and opportunity analysis
- Value-based messaging
- Products, pricing, and go-to-market planning
- Campaign and content direction
- Roadmaps, targets, budgets, and KPIs
- Marketing operations and best-practice ways of working
2) Fractional Leadership, Mentoring and Coaching
Many businesses do not need a full-time senior marketing leader, but they do need experienced guidance.
- Fractional CMO support
- Part-time Marketing Director support
- Senior marketing mentoring and coaching
- Team development and capability building
- Help improving processes, tools, and agency management
- Practical support for leaders who want to grow in their role
3) Execution Support and Performance Improvement
A good plan only matters if it gets implemented well. We provide hands-on support to help you execute, improve performance, and build momentum.
- Marketing execution support across the mix
- KPI tracking and performance reviews
- Campaign support and optimisation
- Best-practice guidance
- Help building stronger marketing discipline and consistency
Flexible Support That Fits Your Business:
Our support is tailored to your needs, priorities, and stage of growth. We offer flexible contracting options, with services starting from as little as one day per month.
This gives you access to senior-level support without the cost and commitment of a full-time hire.
Why Clients Choose Epitomise:
Clients choose Epitomise because we combine strategic thinking with hands-on practitioner experience. We do not just help you decide what to do. We also help you do it properly.
What this means for your business
- Set the right direction
- Focus on the right priorities
- Execute in the right way
- Improve performance over time
What clients value
- Senior and experienced support
- Practical and straightforward advice
- Commercially focused, results-oriented thinking
- Flexible ways of working
- Honest, responsive, and reliable support
Steve Ward's Background:
Our value is achieved by combining significant experience, obtained in senior marketing positions within the respected companies shown below, expert hands-on marketing practitioner skills and a proven 'transform, perform and grow' framework.
As Global Chief Marketing Officer at The Vitec Group Videocom Division brands included Anton/Bauer, AutoScript, Litepanels, Integrated Microwave Technologies, The Camera Store, OConnor, Petrol, Sachtler, Vinten, and Vinten Radamec.
The Transform Accelerator:
Our work is guided by a proven framework called the Transform Accelerator.
It is designed to help businesses move forward with clarity and momentum by focusing on priorities, improving execution, and building sustainable growth.
The goal is simple: to help you transform, perform, and grow, without unnecessary complexity.
Sectors We Support:
We support both B2B and B2C organisations, with particular experience across the following sectors.
Technology and IT Services
Support for IT solutions, software, digital products, and technology-enabled services.
Engineering and Manufacturing
Support for electronics, industrial engineering, manufacturing, and sustainability-focused organisations.
Professional and Business Services
Support for consultancies, HR firms, and other specialist business service providers.
Healthcare and Consumer Services
Support for organisations in healthcare, wellbeing, and consumer-facing products and services.
For examples of the sectors and types of businesses we support, please explore the relevant client and sector information on our website.
Our Promise:
When you work with Epitomise, you can expect honest advice, practical support, and a clear focus on what is right for your business.
We will help you identify the right priorities, choose the right approach, and improve performance in a measured and commercially sensible way.
We will communicate clearly, work transparently, and deliver what we agree to a high standard.
About Epitomise FAQs:
What does Epitomise do?
Epitomise provides senior-level strategic marketing and business growth support for SMEs and growing businesses, including Fractional CMO support, mentoring, coaching, and hands-on marketing execution support.
Who is Epitomise best suited to?
Epitomise is best suited to ambitious SMEs and growing technology and service businesses that want clearer direction, stronger execution, and experienced support without hiring a full-time senior marketing leader.
Do you offer Fractional CMO support?
Yes. Epitomise provides Fractional CMO and part-time Marketing Director support, as well as mentoring and coaching for teams and leaders.
How flexible is your support model?
Support is tailored to each client and can start from as little as one day per month, with flexible contracting options.
Let's Talk:
If you would like an informal, no-obligation conversation about your business and how Epitomise may be able to help, please get in touch.
Client Testimonials:
"Steve is a pleasure to work with. His extensive knowledge of marketing, and specifically in our sector, is impressive and his structured and inclusive style worked well in getting us all to focus on what really makes the difference. I’d recommend him to anyone who is looking for real strategic advice and guidance that comes with practical and clear deliverables. Thanks for all your help Steve and I hope we can continue to work together on future projects!"
Cindy Philips
Head of Marketing | OGL Computer, OGL Software & CyberGuard”Steve and team have worked really hard to understand our aspirations and the people we 'want to reach out to'. We agreed targets we would see as a success to our business and we have exceeded these to date and within Steve's original budget forecast. Great management reports into us and not afraid to nudge us back on track when we veer a little off course from Steve's original plan! Would highly recommend!"
