About Epitomise

Supporting ambitious SMEs with experienced strategic and expert digital marketing.
Advice, plans, mentoring, and marketing services.

Hello, I am Steve Ward the founder of Epitomise. Thank you for taking time to consider us.

After running numerous successful marketing teams for many respected companies, both nationally in the UK and internationally, and achieving recognition as a Top 100 most-influential marketing leader in Europe, in July 2017 I took the exciting step of forming Epitomise to help SMEs with on-tap senior and commercially-focused expert practitioner marketing, to achieve their business aims. 

Our purpose:

The reason why we exist is to support ambitious SMEs with highly-experienced strategic and expert digital marketing advice, mentoring, and execution services. To help customers do the right things in the right way, to achieve their dreams and aims, launching new products and growing business, processes,and people.

SMEs we help:

Tech, IT, and Service companies looking to take a considered approach to their marketing:

* Our B2B customers include Tech, IT, Cybersecurity, Software, Electronics, Vehical Electrification, Engineering, and Professional Service companies.
* Our B2C customers include Consumer Goods & Services; Online Medical Services; Beauty & Social Care; and Manufacturers.

What we do:

To transform, perform, and grow we help customers:

* Establish strategic clarity to set and achieve ambitions.
* Bring significant marketing, business, and industry expertise.
* Bridge knowledge, capability, skills, and resource gaps.
* Enable, and build processes, people, and teams. 
* Execute with marketing best practices and tools.
* Grow brands, products, leads, sales, profit, processes, and careers.

How we do it:

With a proactive one-team approach to grow business, process, and careers we:

* Use proven performance and growth frameworks.
* Always take a considered and prioritised approach with a focus on real-world results. 
* Provide senior marketing mentoring, expert advise, and best practice execution support.
* Bring 30-years industry and marketing practitioner experience helping over 70 companies.
* Use award-winning 'most-influential' marketing.   
* Provide a non-delegated, commercially-focused, attentive, and responsive needs-based approach. 
* Stay up to date as digital marketing experts and practitioners. 
* Take a targeted, measured, and transparent approach that is constantly optimised.

Where we help:

We help customers strategically plan and implement best practice marketing strategies to achieve their launch or growth aims. For some clients we are their on-tap marketing director and mentor helping their internal marketing resource and marketing agencies, to 'transform, perform and grow' with our structured expert marketing support. For others we are their outsourced full mix marketing agency. Our services typically are in three areas:

* Strategic marketing and business planning and documented plans; including vision, mission, brand and values, markets, competitors, audits, the voice of the customer, targeting, positioning, proposition, messaging, products, pricing, promotion, go-to-market, campaigns, content, roadmaps, targets, budgets, best practices, and marketing operations.

* Mentoring, coaching, recruitment, and training to achieve business, marketing and personal growth plans evolving processes, tools, skills, competencies, agencies, and careers.

* Marketing execution support including digital marketing process setup (e.g. Google My Business, Search Console, Analytics, Tag Manager, Data Studio, marketing automation, social posting, webchat, website visitor tracking, LinkedIn Sales Navigator, etc.); marketing campaign creation; Google and Bing search and display advertising; Merchant Centre and shopping ads; SEO (On-page, Off-Page and Technical); content writing, graphic design and collateral creations (e.g. website, emails, infographics, e-guides, whitepapers, presentations, brochures, flyers, sales proposals, blogs, social posts, whitepapers, direct marketing and letters); social media content and social media advertising (LinkedIn, Facebook, Instagram, YouTube).

Supporting you with experienced marketing:

Our value is achieved by combining significant experience, obtained in senior marketing positions within the respected companies shown below, expert hands-on marketing practitioner skills and a proven 'transform, perform and grow' framework.

Epitomise clients:

Epitomise has helped a wide range of SME, IT / Tech and Service clients to transform, perform and grow in both B2B and B2C markets.

Our difference:

* A track record of supporting real-world accountable business growth through best practice marketing; strategy and execution

* Award-winning ‘Top 100’ most-influential marketing with significant senior national, international and global experience

* A rare combination of strategic marketing and expert practitioner experience, so you:

      - Do the right things with the support of Epitomise strategic marketing services

      - Execute in the right way with Epitomise best-practice marketing executional services

* Cranfield Strategic Marketing and Chartered Institute of Marketing Diploma qualified

* Extremely results focused with excellent communication, progress reviews and optimisation of approach

* A comprehensive range of flexible marketing services that are aligned to your specific business needs.

We are qualified experts in strategic, traditional and digital marketing. We are trustworthy, responsive, flexible and easy-to-work-with. As well as being results focused, honest and transparent, we deliver what we say to quality and on time.

Our Promise:

With a rare combination of senior, strategic, and expert digital marketing practitioner experience we will help you to identify and select the right marketing strategies, and we will always operate to the very best of our experience, knowledge and ability, in supporting you and your team in achieving your aims, executing in the right way. With a measured approach, we will ensure you are kept informed and we will provide you the freedom to focus on your other priorities with confidence whilst we get on with what you expect of us.

Client Testimonials:

“I couldn't be happier; their work is great! Epitomise's strategic perspective helped to extract my company’s differentiators, which they professionally presented in many high-quality deliverables. I would strongly recommend Epitomise as an attentive and cost-effective strategic marketing company to any SME business that is looking to target and win new business.”

Martez Abakar
Managing Director - Vitality

“Epitomise have created the momentum and direction needed to achieve Business IT Plus aims. Steve’s experience and confidence in this field are very evident which filled me with confidence for a successful outcome. Steve is a great guy to work with and is straight to the point and has a great sense of urgency.”

Gary Smith
Managing Director – Business IT Plus