Growth Blueprint
A rapid audit of the business, its market and its competitors, a 90-day action plan and a map of where automation and AI would genuinely help. £995 + VAT, with no commitment beyond it.
Get the Blueprint →Accelerators
One framework. Three ways to engage.
Every Epitomise growth engagement runs the same four Transform stages — Review, Focus, Implement and Optimise. What changes is how much strategy, mentoring and execution support comes with them.
Agreed performance targets · engagements scoped by outcome, not by hours
A sample of Epitomise customers
Why a framework
Without a plan, growth is guesswork.
Most businesses are not short of ideas. They are short of an agreed order to do them in, and of the discipline to keep going once the first quarter gets busy. New tools — AI included — make that worse before they make it better: there is more that can be done than ever, and no more time to decide what should be.
The size of the prize is not in doubt, and it is not us saying it. Research led by Professor Ross Brown at the University of St Andrews Business School, published in April 2025, found that adopting AI lifted small and medium business productivity by between 27% and 133%. A month later, Microsoft’s Unlocking Regional Growth report put the same effect across UK SMEs at £78 billion of added economic value over the next decade. UK owners have noticed: in a 2024 survey of SME IT decision-makers reported by Data Centre Review, 81% agreed their organisation should be investing in AI, and 34% of UK respondents planned to implement within six months.
What is in doubt is whether buying the tools is the thing that works. McKinsey’s analysis of more than a thousand companies found the firms leading on digital and AI outperforming the laggards by two to six times on total shareholder returns, depending on sector — and its finding was that the leaders had rewired how the company runs rather than bolted a tool onto it. That is a strategy problem before it is a technology one, which is the case Harvard Business School Online makes for strategic planning in general terms.
A framework is simply a way of making that decision once, in the open, and then holding the line. The Transform stages are deliberately plain, so that a small team can run them without a consultant in the room every week.
Sources
- University of St Andrews Business School, Adopting AI could boost the productivity of small and medium businesses by up to 133%, April 2025.
- Data Centre Review, How UK SMEs can balance AI adoption and security, October 2024, reporting an SME IT trends survey.
- Microsoft, Unlocking Regional Growth: the impact of AI adoption by SMEs, May 2025.
- McKinsey & Company, Rewired and running ahead: digital and AI leaders are leaving the rest behind.
- Harvard Business School Online, Why is strategic planning important?
The Transform stages
Four stages, run as a quarterly rhythm.
- 01 · Review
Get a new perspective on the business. Find where its value really sits, and let that guide the strategy.
- 02 · Focus
Identify and prioritise new ideas, and design a plan of action that can actually be resourced.
- 03 · Implement
Empower the team, build the processes, create the assets and deliver through the channels that matter.
- 04 · Optimise
Test and measure, optimise often, and improve return on investment cycle by cycle.
What clients say
Three clients, in their own words.
Have worked with Epitomise for over six years and very happy with the level of service they provide. Our marketing campaigns are providing more enquiries than we can handle. Luckily, they are always available to help tailor the marketing to suit our budget and month to month requirements.Anton Van Der WattDirector · Digital AV · quoted in 2021
Steve is a pleasure to work with. His extensive knowledge of marketing, and specifically in our sector, is impressive, and his structured and inclusive style worked well in getting us all to focus on what really makes the difference. I’d recommend him to anyone who is looking for real strategic advice and guidance that comes with practical and clear deliverables.Cindy PhillipsHead of Marketing · OGL
Steve clearly knows his stuff – his expertise, enthusiasm, fresh ideas and detailed research have helped take our strategic marketing to the next level. Very happy with the fantastic service from Epitomise.Michelle RobinsonMarketing Manager · Versinetic
- 16
- client engagements published in full, with the work shown
- Four
- sectors, from EV charging design to domiciliary care
- 11
- guides written and published
- 2017
- the year Epitomise was founded
Three ways to engage
Start where you need to, and build from there.
Each option runs the same four stages. Every engagement is a defined piece of work with an agreed target, scoped by outcome rather than by hours — so a smaller start means a narrower scope, not a smaller slice of somebody’s diary.
Strategy and enablement
Develop the growth strategy in full, mentor the team through it, and build the repeatable ways of working — AI included — that keep it running. Price on application, scoped after a discovery call.
Strategy & plans →Marketing leadership
Senior strategic marketing advice, mentoring and agreed execution support for a business transforming or scaling. Price on application, with shared performance targets and agreed review points.
Mentoring & training →Many clients start with the Blueprint. It is a low-risk first step and an honest way to see how Epitomise thinks before committing to anything larger — and plenty of clients take the plan away and run it themselves.
Related
Where to go from here.
The Accelerator is one framework, and these pages cover starting it, the shape of an engagement around it, and a shorter way to test whether it is the right thing at all.
- Starting the Accelerator — what the first stage actually involves.
- Transform, perform, grow — consultancy, mentoring and execution as one engagement.
- The problems it is brought in for — a short list, and where each one leads.
- A marketing strategy health check — a set of questions first, if a framework feels premature.
Not sure which of the three fits?
A short discovery call is usually enough to tell. No deck, no pitch.
Book a discovery call