Problems we solve
Growth problems, solved with focus.
Epitomise is usually called in for one of a short list of reasons. Here they are, plainly, with where to look next for how each one gets tackled.
The recurring ones
Six problems, and where each one goes next.
There is a growth aim, but no agreed route to it
Directors want different things, or the same thing by different means, and nothing gets prioritised. Strategy and planning.
Marketing is busy but the results do not move
Plenty of activity, no way to tell which of it is working, and no rhythm for stopping the parts that are not. The Transform Accelerator.
Nobody can say clearly what the company is for
The offering is good and the explanation of it is not, so the business competes on price by default. Brand and value messaging.
The pipeline depends on referrals and luck
Enquiries arrive, but not predictably, and nobody is sure which channel produced them. Demand generation.
A new product or service has nowhere to land
Something has been built, and the market it was built for has not been defined, reached or told. Go-to-market.
The person running marketing has no one to ask
Capable, willing, and working without senior marketing judgement anywhere near them. Mentoring and coaching.
If none of these is quite it, that is common too — see the full list of services, or read what happened in client engagements.
Related
The same problem, under the name you searched for.
Several pages here describe this practice from a different starting point. They are worth a look if one of them matches the words you would use yourself.
- Marketing and business growth consulting — the whole engagement, start to finish.
- A marketing advisor — judgement and challenge, without taking the work in-house.
- A marketing consultancy — when you are choosing a firm rather than a person.
- Consulting for SMEs — small teams, real constraints, no marketing department to speak of.
- A senior marketing professional — experience at the level the decision is being made.
- Help to grow the business — deciding what to back next, and what to stop.
- A marketing business consultant — where the marketing decision and the commercial one are the same decision.
- Sales and marketing together — when deals stall at the handover between the two.
Recognise one of these?
Tell us which, and we will tell you what the piece of work would look like. No deck, no pitch.
Book a discovery call