Light touch
Enough to keep one agreed objective honest: scheduled reviews, guidance between them, and the reading and templates that save you working it out twice.
Mentoring and coaching
A mentor for the marketing decisions.
Senior marketing judgement alongside you while you decide where to focus, plus the accountability that keeps the plan moving after the decision is made.
- Format
- One-to-one and team sessions, written guidance, scheduled reviews
- Scope
- Scoped by outcome, not by hours — start small and widen it
- Who it is for
- Founders, marketing leaders, managers and in-house teams
- Credentials
- Named in a ‘Top 100’ most-influential marketing leaders list in Europe · Google Partner · CIM postgraduate Diploma in Marketing, DMS, Cranfield Strategic Marketing
The situation
Being stuck is usually a focus problem, not an effort problem.
Most marketing leaders are not short of ideas. They are short of a way to decide which three of the twenty matter this quarter, and short of anyone senior enough to argue the decision through with them before it becomes a budget.
Mentoring puts that person in the room. It also puts a review in the diary, which is the part that turns a good decision into a finished piece of work rather than an intention that is quietly overtaken by the next urgent thing.
How an engagement works
Assess first, then agree a target, then work to it.
Support is only useful once it is aimed at something. So every engagement starts with a review, and the review ends in a written outcome we both sign up to.
- 01 · Assess
A review of the business, the market and the current marketing, deep enough to tell you where the next gain actually is.
- 02 · Agree the outcome
One defined piece of work with a target and a date, written down. Smaller scope is a valid answer, and often the right one.
- 03 · Work it together
Sessions, guidance and 1-2-1 or team training aimed at that outcome, with the work staying in your team's hands.
- 04 · Review against target
Progress measured against the thing we agreed, not against activity. Then either widen the scope or stop.
Where it starts
The plan is a fixed price, bought once.
Step 01 above always produces a written document, and you can buy that document on its own. Three depths of it, three fixed fees. They are one-off prices per plan: nothing here recurs, and nothing here commits you to what comes after.
Rapid Review — from £825 + VAT
One online working session examining your current business focus and marketing activity against what you are trying to achieve, followed by a concise written document. A quick read of the business, the market and the options open to you, with recommendations and improvement suggestions that act as a guide to the actions required.
Marketing Plan — from £2,475 + VAT
Everything in the Rapid Review, opening with a deeper review of your positioning against the offerings, messaging and marketing of your competitors. A full working session then completes an internal and external audit, identifies your target purchasers and the journey they take to becoming a customer, sets the objectives, and identifies, prioritises and selects the strategies to meet them — each with what it will deliver, its approximate cost, and how it will be progressed and measured. You receive a written plan defining the next 12 months.
Full Strategic Plan — from £4,125 + VAT
Everything in the Marketing Plan, plus a detailed strategic plan looking 12 to 36 months ahead rather than one year. The most comprehensive of the three, and the right one where the question is which markets and which propositions rather than which campaigns. See strategy and planning.
Prices are per plan, one-off, and confirmed in writing before work begins. What follows the plan is quoted separately, against the outcome it is meant to produce — and plenty of clients take the plan away and run it themselves. More on how we price.
Levels of support
Three depths, and you can start at the shallow end.
The difference between them is how much of the work we take on together, not how much of a diary is booked. Each is quoted against the outcome it is meant to produce.
Hands-on
The same, plus one-to-one training and closer involvement while the work is delivered — for leaders building capability in a small team as they go.
Intensive
A broader remit: leadership and delivery mentoring, team training, tracked results, and support with influence, presence and the route to a marketing director or CMO role.
Needs that sit outside these three are quoted as their own defined piece of work.
Proof
Where the work was handed over.
Executive coaching
An executive coach given a growth plan and a site to match
A single leader, a prioritised growth strategy, and the messaging to carry it.
Intelligent machine systems
An engineering firm equipped to run its own campaigns
The plan and the content portfolio built so the in-house team could run it without us.
Electronics · EV charging
A go-to-market plan, and a marketing team supported to run it
An annual marketing plan and campaign execution, with ongoing mentoring for the in-house marketing team.
What clients say
Three clients, in their own words.
Have worked with Epitomise for over six years and very happy with the level of service they provide. Our marketing campaigns are providing more enquiries than we can handle. Luckily, they are always available to help tailor the marketing to suit our budget and month to month requirements.Anton Van Der WattDirector · Digital AV · quoted in 2021
Steve is a pleasure to work with. His extensive knowledge of marketing, and specifically in our sector, is impressive, and his structured and inclusive style worked well in getting us all to focus on what really makes the difference. I’d recommend him to anyone who is looking for real strategic advice and guidance that comes with practical and clear deliverables.Cindy PhillipsHead of Marketing · OGL
Steve clearly knows his stuff – his expertise, enthusiasm, fresh ideas and detailed research have helped take our strategic marketing to the next level. Very happy with the fantastic service from Epitomise.Michelle RobinsonMarketing Manager · Versinetic
- 16
- client engagements published in full, with the work shown
- Four
- sectors, from EV charging design to domiciliary care
- 11
- guides written and published
- 2017
- the year Epitomise was founded
Free guide
26 marketing strategies to grow leads & sales in 2026
Hints, tips and best practices, including the strategies, approaches and tools Epitomise uses with clients.
Want a second opinion before you commit the budget?
Bring the decision you are stuck on. A short call is usually enough to tell whether mentoring is the right shape of help.
Book a discovery call