Intelligent machine systems
An engineering firm equipped to run its own campaigns
Marketing strategy, website and landing page messaging, and an outbound content portfolio for an intelligent machine systems specialist.
- Client
- Control Technologies (UK) Ltd
- Sector
- Intelligent machine systems
Control Technologies UK builds intelligent machine systems, combining intelligent control, intelligent interfaces, connectivity and data analytics. Technical depth of that kind rarely explains itself to a buyer without help.
What we were asked to do
Support the creation of a marketing strategy, and then support its execution across both inbound and outbound marketing.
What we did
Following the development of the marketing plan, we wrote the messaging and content for the website and its landing pages. We also built a portfolio of content for outbound campaigns, designed to be run by the Control Technologies UK in-house team once their new website was live, and helped with outbound work to open conversations with target prospects.
The work
All information shown is in the public domain. All strategic work is client confidential.
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