Strategic marketing planning and advice
Clear strategic recommendations, practical plans and senior challenge to help you choose the right direction and priorities.
Strategy & plans →Marketing consultant · SMEs
A marketing consultant for growth-driven SMEs.
Strategic clarity, capability building and expert execution — brought to ambitious businesses that want a direction they can hold to, not another list of tactics.
Agreed performance targets · engagements scoped by outcome, not by hours
A sample of Epitomise customers
The situation
Most SMEs do not need more marketing. They need a decision.
Effort is rarely the problem. The businesses that grow are the ones that set a clear direction, chose what to stop doing, and then held that line long enough for the work to compound.
Epitomise brings senior marketing judgement to that decision, and then stays to help you act on it — setting the direction, amplifying the brand, generating and converting demand, launching new products, winning and growing customers, and building the processes and confidence your team needs to keep going without you.
Advice here is drawn from execution, not from theory. It covers search, analytics, email, social and paid media alongside the non-digital channels that still win business in industrial and professional markets, and every recommendation is one you can act on and hold us to.
How we can help
Three ways in, and they combine.
Clients engage Epitomise in three complementary ways, choosing one service or combining them as their needs evolve.
Mentoring, coaching and training
Hands-on support that builds confidence, capability and best-practice ways of working across owners, leaders and teams.
Mentoring & training →Campaign delivery and implementation
Agreed marketing campaigns and execution support delivered within the scope, budgets and approvals we set together.
Campaign delivery →The Transform Accelerator
One framework, four stages, run as a quarterly rhythm.
Discover new opportunities in your business and sustainably increase revenue by following a trusted plan — manageable growth that respects today’s challenges and cash-flow constraints.
- 01 · Review
Get a new perspective on your business. Discover its value to guide the transform strategy.
- 02 · Focus
Identify and prioritise new ideas to design a manageable plan of action to transform your business.
- 03 · Implement
Empower your team, build new processes, create assets and deliver through the most effective channels.
- 04 · Optimise
Test and measure performance, optimising often to grow results and improve return on investment.
What clients say
Three clients, in their own words.
Have worked with Epitomise for over six years and very happy with the level of service they provide. Our marketing campaigns are providing more enquiries than we can handle. Luckily, they are always available to help tailor the marketing to suit our budget and month to month requirements.Anton Van Der WattDirector · Digital AV · quoted in 2021
Steve is a pleasure to work with. His extensive knowledge of marketing, and specifically in our sector, is impressive, and his structured and inclusive style worked well in getting us all to focus on what really makes the difference. I’d recommend him to anyone who is looking for real strategic advice and guidance that comes with practical and clear deliverables.Cindy PhillipsHead of Marketing · OGL
Steve clearly knows his stuff – his expertise, enthusiasm, fresh ideas and detailed research have helped take our strategic marketing to the next level. Very happy with the fantastic service from Epitomise.Michelle RobinsonMarketing Manager · Versinetic
- 16
- client engagements published in full, with the work shown
- Four
- sectors, from EV charging design to domiciliary care
- 11
- guides written and published
- 2017
- the year Epitomise was founded
Selected work
Three businesses that started with a plan, not a campaign.
A sample of engagements across IT services, audio-visual technology and architectural design.
IT services · Windows migration
APP Technology
A joint marketing plan, then successive campaign waves — website content, collateral, webinars, search and display — introducing APPtechnology’s new offerings and building a pipeline of new client opportunities.
Read the case study →
Audio, visual and data technology
Digital AV
A three-year business and marketing strategy, two websites — one commercial, one consumer — and a continuing campaign programme: 40 leads in the two months after the November 2018 launch.
Read the case study →
Architectural design
Escape Design
A strategic marketing plan, then website messaging and campaigns targeted service by service and place by place — 148 enquiries in a three-month snapshot.
Read the case study →Who we work with
Four groups of clients, one way of working.
Technology and IT services
Cyber security, IT strategy consulting, digital transformation, cloud, software application development, telematics, analytics, communications, managed services and the Internet of Things.
Engineering and manufacturing
Design consultancy, hardware and software development, vehicle and machine electrification, EV charging design, industrial IoT and Industry 4.0, electronic control systems, sustainability and electronic manufacturing.
Professional and business services
Employee engagement, customer experience, human resources, business process consulting, performance psychology, recruitment, team building, coaching and market research.
Healthcare and consumer
Online medical consultation, physiotherapy, exam preparation, domiciliary and social care, personal care products, national sport, specialist food and home technology.
Free guide
26 marketing strategies to grow leads & sales in 2026
Hints, tips and best practices, including the strategies, approaches and tools Epitomise uses with clients.
Related
If you came here for something more specific.
Consulting is one job described a dozen ways. These pages are the same practice narrowed to a particular need, a particular sector or a particular city — the wording a client used when they first got in touch.
By what you need
- A strategy and a written plan — when the first deliverable is the plan itself, not the activity.
- A specialist for one problem — you already know what is wrong and want that one thing fixed.
- Digital marketing — where the gap is in search, paid, email or the site itself.
- A broader business view — when the question turns out to be bigger than marketing.
By sector
- Technology companies — marketing that has to make something technical land with a buyer.
- IT and managed services — security, cloud, support and consulting propositions.
- Consultancies and professional services — selling expertise rather than a product.
- Social and domiciliary care — regulated services bought under pressure, often by a relative.
- Vehicle electrification and EV charging — an engineering market with a policy deadline behind it.
By where you are
- London — consultancy for London SMEs and technology firms.
- Birmingham and the Midlands — the home office, and where most of the face-to-face work happens.
Not sure what to stop doing?
A short discovery call is usually enough to tell. No deck, no pitch.
Book a discovery call