Strategic marketing planning and advice
Clear strategic recommendations, practical plans and senior challenge to help you choose the right direction and priorities.
Strategy & plans →Business consultancy · SMEs & technology
Your expert business consultant.
Senior business and marketing judgement for SMEs and technology companies — creating and executing modern strategies that improve processes and grow leads, sales and customers.
Agreed performance targets · engagements scoped by outcome, not by hours
A sample of Epitomise customers
The situation
Growth usually stalls on decisions, not on effort.
Most SMEs are not short of activity. They are short of an agreed answer to what the business should be known for, which customers it is really for, and what it is going to stop doing to pay for that focus.
Epitomise brings that decision to the surface and then makes it operational: a strategy, a plan built on a proven growth framework, and the senior challenge that keeps the plan intact once the quarter gets busy. AI, automation and best practice are used where they earn their place, not because they are new.
Engagements are scoped by outcome, not by hours, so you can start with a small, defined piece of work and widen it once it has proved itself.
How we can help
Three ways in, and they combine.
Clients engage Epitomise in three complementary ways, choosing one service or combining them as their needs evolve.
Mentoring, coaching and training
Hands-on support that builds confidence, capability and best-practice ways of working across owners, leaders and teams.
Mentoring & training →Campaign delivery and implementation
Agreed marketing campaigns and execution support delivered within the scope, budgets and approvals we set together.
Campaign delivery →The Transform Accelerator
One framework, four stages, run as a quarterly rhythm.
Discover new opportunities in your business and sustainably increase revenue by following a trusted plan — manageable growth that respects today’s challenges and cash-flow constraints.
- 01 · Review
Get a new perspective on your business. Discover its value to guide the transform strategy.
- 02 · Focus
Identify and prioritise new ideas to design a manageable plan of action to transform your business.
- 03 · Implement
Empower your team, build new processes, create assets and deliver through the most effective channels.
- 04 · Optimise
Test and measure performance, optimising often to grow results and improve return on investment.
What clients say
Three clients, in their own words.
Have worked with Epitomise for over six years and very happy with the level of service they provide. Our marketing campaigns are providing more enquiries than we can handle. Luckily, they are always available to help tailor the marketing to suit our budget and month to month requirements.Anton Van Der WattDirector · Digital AV · quoted in 2021
Steve is a pleasure to work with. His extensive knowledge of marketing, and specifically in our sector, is impressive, and his structured and inclusive style worked well in getting us all to focus on what really makes the difference. I’d recommend him to anyone who is looking for real strategic advice and guidance that comes with practical and clear deliverables.Cindy PhillipsHead of Marketing · OGL
Steve clearly knows his stuff – his expertise, enthusiasm, fresh ideas and detailed research have helped take our strategic marketing to the next level. Very happy with the fantastic service from Epitomise.Michelle RobinsonMarketing Manager · Versinetic
- 16
- client engagements published in full, with the work shown
- Four
- sectors, from EV charging design to domiciliary care
- 11
- guides written and published
- 2017
- the year Epitomise was founded
Selected work
Three businesses that started with a plan, not a campaign.
A sample of engagements across IT services, audio-visual technology and architectural design.
IT services · Windows migration
APP Technology
A joint marketing plan, then successive campaign waves — website content, collateral, webinars, search and display — introducing APPtechnology’s new offerings and building a pipeline of new client opportunities.
Read the case study →
Audio, visual and data technology
Digital AV
A three-year business and marketing strategy, two websites — one commercial, one consumer — and a continuing campaign programme: 40 leads in the two months after the November 2018 launch.
Read the case study →
Architectural design
Escape Design
A strategic marketing plan, then website messaging and campaigns targeted service by service and place by place — 148 enquiries in a three-month snapshot.
Read the case study →Who we work with
The businesses Epitomise works with.
Sectors where the work is already well understood, so less of the engagement is spent on background.
- IT
- Managed services, security, consulting, solutions, cloud, software applications and IT support
- Electronics
- Consultancy, hardware and software design, vehicle and machine electrification, and manufacturing services
- Engineering
- Process consultancy, process improvement and environmental sustainability
- Business improvement
- Employee engagement, customer experience, human resource management, consulting, performance psychology and coaching
- Business to consumer
- Home technology, home extension plans, online doctors, national sports, domiciliary and social care, shoe manufacturing, physiotherapy, cleaning, specialist food, personal care and specialist furniture
If your sector is not listed, the framework still applies — the discovery call is the quickest way to find out how well.
Free guide
26 marketing strategies to grow leads & sales in 2026
Hints, tips and best practices, including the strategies, approaches and tools Epitomise uses with clients.
Related
Related pages.
- Business consulting for SMEs — the same work sized for a small team.
- Help to grow the business — deciding what to back, and what to stop.
- A business strategy and plan — the written deliverable at the end of it.
- A ten-step approach to growth — the method itself, one step at a time.
Not sure which problem to solve first?
A short discovery call is usually enough to tell. No deck, no pitch.
Book a discovery call