Strategic marketing planning and advice
Clear strategic recommendations, practical plans and senior challenge to help you choose the right direction and priorities.
Strategy & plans →Strategic marketing · Growth planning
A strategic marketing plan you can actually execute.
We look at where you are and where you want to be, then build the prioritised, resourced and tracked plan that closes the gap — and help you run it.
Agreed targets · engagements scoped by outcome, not by hours
A sample of Epitomise customers
The situation
Most growth plans fail at the resourcing, not the ambition.
Defining what success looks like is the easy half. The plans that come to nothing are the ones with no priority order, no named owner and no budget attached — so the urgent work wins every week and the strategy waits for a quieter quarter that never arrives.
Epitomise helps you define success for your business, then create the prioritised, resourced and tracked plan to reach it. We can build the processes and skills for your team to execute it, or deliver agreed campaigns alongside them. The support is aligned to the agreed scope.
How we can help
Three ways in, and they combine.
Clients engage Epitomise in three complementary ways, choosing one service or combining them as their needs evolve.
Mentoring, coaching and training
Hands-on support that builds confidence, capability and best-practice ways of working across owners, leaders and teams.
Mentoring & training →Campaign delivery and implementation
Agreed marketing campaigns and execution support delivered within the scope, budgets and approvals we set together.
Campaign delivery →The Transform Accelerator
One framework, four stages, run as a quarterly rhythm.
Discover new opportunities in your business and sustainably increase revenue by following a trusted plan — manageable growth that respects today’s challenges and cash-flow constraints.
- 01 · Review
Get a new perspective on your business. Discover its value to guide the transform strategy.
- 02 · Focus
Identify and prioritise new ideas to design a manageable plan of action to transform your business.
- 03 · Implement
Empower your team, build new processes, create assets and deliver through the most effective channels.
- 04 · Optimise
Test and measure performance, optimising often to grow results and improve return on investment.
What clients say
Three clients, in their own words.
Have worked with Epitomise for over six years and very happy with the level of service they provide. Our marketing campaigns are providing more enquiries than we can handle. Luckily, they are always available to help tailor the marketing to suit our budget and month to month requirements.Anton Van Der WattDirector · Digital AV · quoted in 2021
Steve is a pleasure to work with. His extensive knowledge of marketing, and specifically in our sector, is impressive, and his structured and inclusive style worked well in getting us all to focus on what really makes the difference. I’d recommend him to anyone who is looking for real strategic advice and guidance that comes with practical and clear deliverables.Cindy PhillipsHead of Marketing · OGL
Steve clearly knows his stuff – his expertise, enthusiasm, fresh ideas and detailed research have helped take our strategic marketing to the next level. Very happy with the fantastic service from Epitomise.Michelle RobinsonMarketing Manager · Versinetic
- 16
- client engagements published in full, with the work shown
- Four
- sectors, from EV charging design to domiciliary care
- 11
- guides written and published
- 2017
- the year Epitomise was founded
Selected work
Three businesses that started with a plan, not a campaign.
A sample of engagements across IT services, audio-visual technology and architectural design.
IT services · Windows migration
APP Technology
A joint marketing plan, then successive campaign waves — website content, collateral, webinars, search and display — introducing APPtechnology’s new offerings and building a pipeline of new client opportunities.
Read the case study →
Audio, visual and data technology
Digital AV
A three-year business and marketing strategy, two websites — one commercial, one consumer — and a continuing campaign programme: 40 leads in the two months after the November 2018 launch.
Read the case study →
Architectural design
Escape Design
A strategic marketing plan, then website messaging and campaigns targeted service by service and place by place — 148 enquiries in a three-month snapshot.
Read the case study →The method
Ten steps from where you are to a plan being run.
- Set the vision and mission, and define the company’s values.
- Agree the strategic and directors’ growth aims.
- Complete market and competitor research, and the business audits.
- Select the target markets and segments.
- Obtain voice-of-the-customer feedback.
- Set the vital few SMART objectives — the what.
- Set the key growth and priority targets.
- Develop and resource the growth strategies — the how.
- Execute with best-practice marketing.
- Review and optimise performance against the agreed objectives.
Steps one to seven are usually a single defined piece of work with an agreed output. Everything after that is execution, and it is scoped separately.
Free guide
26 marketing strategies to grow leads & sales in 2026
Hints, tips and best practices, including the strategies, approaches and tools Epitomise uses with clients.
Related
Related pages.
- A business strategy and plan — the ten steps written up as a document.
- The Transform framework — the same sequence as a repeating rhythm.
- Help to grow the business — the shorter, less formal route in.
Know where you want to get to, but not how to resource it?
A short discovery call is usually enough to tell. No deck, no pitch.
Book a discovery call