Extension design marketed one location at a time

Escape Design draws the plans that get house extensions and loft conversions through planning and building control. It is a service people buy once, near where they live, at the moment the idea becomes a project. Marketing it as one national proposition wastes most of the spend on people in the wrong place at the wrong time.

What we were asked to do

Create a strategic marketing plan, then act as the execution partner for it across online and offline channels, reaching both prospective clients and potential business partners.

What we did

We met with Escape Design and built the plan first. The integrated campaign that followed spanned digital advertising, industry advertising, social media and letters to potential partners, along with work to improve the messaging and appearance of the Escape Design website. For search we created a range of location-specific and service-specific landing pages and campaigns, so each advert could name the service and the place rather than gesturing at both.

The difference it made

Escape Design has a plan, a website that states the offer in the words its buyers use, and campaigns targeted by service and by location, monitored and optimised as they run rather than set and left.

Taking a three-month snapshot of those digital campaigns, they generated 148 full conversions — prospect enquiries. That figure is Epitomise’s own measurement of its own campaigns, read from the advertising platform reporting over the three months stated.