Target
Sweet-spot analysis, growing markets and attractive segments. Decision makers and influencers profiled properly, account-based where the deal size earns it, and data handled with permissions and preferences respected.
Demand generation
Demand you can actually convert.
The whole route from company to customer: which markets to target, how to create demand in them cost-effectively, and how to stop leads leaking on their way to an order.
- Format
- Targeting analysis, campaign build and sales conversion review
- Scope
- Scoped by outcome, not by hours — agreed against a pipeline target
- Who it is for
- SMEs and technology companies whose sales team needs better, not more, leads
- Credentials
- Named in a ‘Top 100’ most-influential marketing leaders list in Europe · Google Partner · CIM postgraduate Diploma in Marketing, DMS, Cranfield Strategic Marketing
What we work on
Target, create, convert — in that order.
Most demand generation problems are misdiagnosed one stage too late. A conversion problem is often a targeting problem; a volume problem is often a follow-up problem.
Create
Content, search, paid and social working together rather than separately — nurture emails, webinars and events, landing pages and lead scoring, with assets that match where the buyer actually is.
Convert
Where marketing hands over to sales: lead allocation and follow-up, the assets a seller needs in the room, opportunity and won-lost reviews, and reporting that shows which of the three stages is losing you money.
The buyer journey
Four stages, and different content at each.
A company does not become a customer in one step. Content aimed at the wrong stage is not weak content — it is content the reader has no use for yet.
- 01 · Discovery
They have a problem and are naming it. You want to be part of how it gets named.
- 02 · Exploration
They are learning what kinds of answer exist. Teaching beats selling here, by some distance.
- 03 · Evaluation
They are comparing you with two others. Proof, specifics and evidence, not claims.
- 04 · Purchase
They need to justify the decision internally. Give them the material to do it with.
Proof
Campaigns built to convert, not just to run.
Healthcare · Online consultations
A landing page and paid search built around how patients search
Competitor and search-trend research first, then targeted campaigns and a home page built for them to land on.
IT services and cybersecurity
An IT provider's website turned into a campaign destination
Value-based content and dedicated landing pages, so the campaigns had somewhere worth pointing at.
Retail and gifting
A gifting brand given measured, tracked campaigns
A marketing strategy, then sharper messaging, an improved website and measured campaigns across retail-focused digital channels.
What clients say
Three clients, in their own words.
Have worked with Epitomise for over six years and very happy with the level of service they provide. Our marketing campaigns are providing more enquiries than we can handle. Luckily, they are always available to help tailor the marketing to suit our budget and month to month requirements.Anton Van Der WattDirector · Digital AV · quoted in 2021
Steve is a pleasure to work with. His extensive knowledge of marketing, and specifically in our sector, is impressive, and his structured and inclusive style worked well in getting us all to focus on what really makes the difference. I’d recommend him to anyone who is looking for real strategic advice and guidance that comes with practical and clear deliverables.Cindy PhillipsHead of Marketing · OGL
Steve clearly knows his stuff – his expertise, enthusiasm, fresh ideas and detailed research have helped take our strategic marketing to the next level. Very happy with the fantastic service from Epitomise.Michelle RobinsonMarketing Manager · Versinetic
- 16
- client engagements published in full, with the work shown
- Four
- sectors, from EV charging design to domiciliary care
- 11
- guides written and published
- 2017
- the year Epitomise was founded
Free guide
26 marketing strategies to grow leads & sales in 2026
Hints, tips and best practices, including the strategies, approaches and tools Epitomise uses with clients.
Plenty of leads, not enough orders?
Bring the numbers you have. The stage that is losing them is usually visible within one call.
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