A landing page and paid search built around how patients search

Doctorama gives patients online appointments with some of the UK’s leading medical consultants and specialists. It came to Epitomise for the campaign side of that: the paid search, and the page the paid search lands on.

What we were asked to do

Support marketing execution — build and optimise Google Ads, and help design and develop a landing page on the website for the campaigns to send traffic to.

What we did

We researched the competitive set and analysed digital search trends, then built targeted campaigns around the terms patients actually use rather than the terms the clinic would choose. Working with the Doctorama team, we designed a home page that states the offer plainly and makes booking a triage call the single obvious next step, then pointed the campaigns at it.

The difference it made

Doctorama now runs paid search built on research rather than assumption, landing on a page that delivers what the adverts promise. Campaign and page were designed together, so what a patient clicks and what they arrive at say the same thing.