Strategic marketing planning and advice
Clear strategic recommendations, practical plans and senior challenge to help you choose the right direction and priorities.
Strategy & plans →Business consulting · SMEs
Expert business consulting for SMEs.
Senior business, marketing and industry experience, practitioner expertise and a proven strategic growth framework — to help you transform, perform and grow.
Agreed targets · engagements scoped by outcome, not by hours
A sample of Epitomise customers
The situation
Growth stalls at the joins, not inside one department.
Epitomise works across all seven P’s of the marketing mix — product, price, place, promotion, people, process and physical evidence — because a pricing problem dressed as a lead-generation problem will survive any number of campaigns.
Advice, direction, implementation and leadership support, drawn from senior roles at global and national companies and applied at the scale a small or medium business can actually run.
How we can help
Three ways in, and they combine.
Clients engage Epitomise in three complementary ways, choosing one service or combining them as their needs evolve.
Mentoring, coaching and training
Hands-on support that builds confidence, capability and best-practice ways of working across owners, leaders and teams.
Mentoring & training →Campaign delivery and implementation
Agreed marketing campaigns and execution support delivered within the scope, budgets and approvals we set together.
Campaign delivery →The Transform Accelerator
One framework, four stages, run as a quarterly rhythm.
Discover new opportunities in your business and sustainably increase revenue by following a trusted plan — manageable growth that respects today’s challenges and cash-flow constraints.
- 01 · Review
Get a new perspective on your business. Discover its value to guide the transform strategy.
- 02 · Focus
Identify and prioritise new ideas to design a manageable plan of action to transform your business.
- 03 · Implement
Empower your team, build new processes, create assets and deliver through the most effective channels.
- 04 · Optimise
Test and measure performance, optimising often to grow results and improve return on investment.
What clients say
Three clients, in their own words.
Have worked with Epitomise for over six years and very happy with the level of service they provide. Our marketing campaigns are providing more enquiries than we can handle. Luckily, they are always available to help tailor the marketing to suit our budget and month to month requirements.Anton Van Der WattDirector · Digital AV · quoted in 2021
Steve is a pleasure to work with. His extensive knowledge of marketing, and specifically in our sector, is impressive, and his structured and inclusive style worked well in getting us all to focus on what really makes the difference. I’d recommend him to anyone who is looking for real strategic advice and guidance that comes with practical and clear deliverables.Cindy PhillipsHead of Marketing · OGL
Steve clearly knows his stuff – his expertise, enthusiasm, fresh ideas and detailed research have helped take our strategic marketing to the next level. Very happy with the fantastic service from Epitomise.Michelle RobinsonMarketing Manager · Versinetic
- 16
- client engagements published in full, with the work shown
- Four
- sectors, from EV charging design to domiciliary care
- 11
- guides written and published
- 2017
- the year Epitomise was founded
Selected work
Three businesses that started with a plan, not a campaign.
A sample of engagements across IT services, audio-visual technology and architectural design.
IT services · Windows migration
APP Technology
A joint marketing plan, then successive campaign waves — website content, collateral, webinars, search and display — introducing APPtechnology’s new offerings and building a pipeline of new client opportunities.
Read the case study →
Audio, visual and data technology
Digital AV
A three-year business and marketing strategy, two websites — one commercial, one consumer — and a continuing campaign programme: 40 leads in the two months after the November 2018 launch.
Read the case study →
Architectural design
Escape Design
A strategic marketing plan, then website messaging and campaigns targeted service by service and place by place — 148 enquiries in a three-month snapshot.
Read the case study →Our customers
Four groups, in B2B and B2C.
- IT and ICT — managed services, cyber security solutions and services, IT strategy consulting, digital transformation, cloud services, software application development, telematics, analytics and ICT communications.
- Electronics and engineering technology — design consultancy, hardware and software development, IoT, IIoT and Industry 4.0, vehicle and machine electrification, EV charging station design, process transformation, electronic control systems, sustainability and electronic manufacturing services.
- Business services — employee engagement, customer experience, HR management, business process consulting, performance psychology, recruitment, cleaning services, team building and coaching.
- Business to consumer — home technology, home extension plans, online doctors and medical consultants, national sports, domiciliary and social care, shoe manufacturing, physiotherapy, cleaning, specialist food, preserved flowers, home art, personal hygiene and beauty, exam preparation, astrology services and specialist furniture.
The Transform Accelerator is the framework behind all of it: review, focus, implement, optimise.
Free guide
26 marketing strategies to grow leads & sales in 2026
Hints, tips and best practices, including the strategies, approaches and tools Epitomise uses with clients.
Related
Related pages.
- Marketing consulting for SMEs — the marketing half of the same brief.
- Building the capability — growth that has to survive the consultant leaving.
- A strategic business consultant — the same service, described more broadly.
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