Strategic marketing planning and advice
Clear strategic recommendations, practical plans and senior challenge to help you choose the right direction and priorities.
Strategy & plans →Marketing consulting · SMEs
Expert marketing consulting for SMEs.
Senior business, marketing and industry experience, hands-on expertise and a proven strategic framework — to help you transform, perform and grow.
Agreed targets · engagements scoped by outcome, not by hours
A sample of Epitomise customers
The situation
Plans are cheap. Implementation is where SMEs run out of road.
Epitomise plans and then helps you implement — turning the strategy into the campaigns, assets and habits that produce leads and sales, rather than handing over a document and leaving.
The work covers the full marketing mix — product, price, place, promotion, people, process and physical evidence — with advice, implementation support, mentoring and leadership cover, sized to what a small or medium business can absorb.
How we can help
Three ways in, and they combine.
Clients engage Epitomise in three complementary ways, choosing one service or combining them as their needs evolve.
Mentoring, coaching and training
Hands-on support that builds confidence, capability and best-practice ways of working across owners, leaders and teams.
Mentoring & training →Campaign delivery and implementation
Agreed marketing campaigns and execution support delivered within the scope, budgets and approvals we set together.
Campaign delivery →The Transform Accelerator
One framework, four stages, run as a quarterly rhythm.
Discover new opportunities in your business and sustainably increase revenue by following a trusted plan — manageable growth that respects today’s challenges and cash-flow constraints.
- 01 · Review
Get a new perspective on your business. Discover its value to guide the transform strategy.
- 02 · Focus
Identify and prioritise new ideas to design a manageable plan of action to transform your business.
- 03 · Implement
Empower your team, build new processes, create assets and deliver through the most effective channels.
- 04 · Optimise
Test and measure performance, optimising often to grow results and improve return on investment.
What clients say
Three clients, in their own words.
Have worked with Epitomise for over six years and very happy with the level of service they provide. Our marketing campaigns are providing more enquiries than we can handle. Luckily, they are always available to help tailor the marketing to suit our budget and month to month requirements.Anton Van Der WattDirector · Digital AV · quoted in 2021
Steve is a pleasure to work with. His extensive knowledge of marketing, and specifically in our sector, is impressive, and his structured and inclusive style worked well in getting us all to focus on what really makes the difference. I’d recommend him to anyone who is looking for real strategic advice and guidance that comes with practical and clear deliverables.Cindy PhillipsHead of Marketing · OGL
Steve clearly knows his stuff – his expertise, enthusiasm, fresh ideas and detailed research have helped take our strategic marketing to the next level. Very happy with the fantastic service from Epitomise.Michelle RobinsonMarketing Manager · Versinetic
- 16
- client engagements published in full, with the work shown
- Four
- sectors, from EV charging design to domiciliary care
- 11
- guides written and published
- 2017
- the year Epitomise was founded
Selected work
Three businesses that started with a plan, not a campaign.
A sample of engagements across IT services, audio-visual technology and architectural design.
IT services · Windows migration
APP Technology
A joint marketing plan, then successive campaign waves — website content, collateral, webinars, search and display — introducing APPtechnology’s new offerings and building a pipeline of new client opportunities.
Read the case study →
Audio, visual and data technology
Digital AV
A three-year business and marketing strategy, two websites — one commercial, one consumer — and a continuing campaign programme: 40 leads in the two months after the November 2018 launch.
Read the case study →
Architectural design
Escape Design
A strategic marketing plan, then website messaging and campaigns targeted service by service and place by place — 148 enquiries in a three-month snapshot.
Read the case study →Our customers
Four groups, in B2B and B2C.
- Technology and IT services — cyber security, IT strategy consulting, digital transformation, cloud, software application development and migration, telematics, analytics, ICT communications, hardware and software development, IoT, IIoT and Industry 4.0, managed IT services and home technology.
- Engineering and manufacturing — design consultancy, engineering-focused hardware and software development, vehicle and machine electrification, EV charging station design, electronic control systems, sustainability, electronic manufacturing, process transformation, specialist furniture and shoe manufacturing.
- Professional and business services — employee engagement, customer experience, HR management, business process consulting, performance psychology, recruitment, cleaning, team building, coaching, home extension planning, compliance consulting, vendor and agency management, and market research.
- Healthcare and consumer — online medical consultations, physiotherapy, medical exam preparation, domiciliary and social care, personal hygiene and beauty, national sports, specialist foods, preserved flowers, home art, astrology services, cleaning and home technology.
Senior leadership experience from blue-chip companies, applied at SME scale and SME budgets.
Free guide
26 marketing strategies to grow leads & sales in 2026
Hints, tips and best practices, including the strategies, approaches and tools Epitomise uses with clients.
Related
Related pages.
- Business consulting for SMEs — when the constraint sits outside marketing.
- A marketing advisor — challenge and judgement rather than delivery.
- Marketing and growth consulting — the full engagement, described end to end.
Running an SME and want the marketing to earn its keep?
A short discovery call is usually enough to tell. No deck, no pitch.
Book a discovery call