Strategic marketing planning and advice
Clear strategic recommendations, practical plans and senior challenge to help you choose the right direction and priorities.
Strategy & plans →Building marketing capability
Help to grow your company, and the capability to keep it growing.
For SMEs, technology and service companies that want growth built into the business — the framework, the processes, the team and the sales channel, not another dependency on one person.
A sample of Epitomise customers
The situation
Campaigns end. Capability compounds.
A company that grows on one good campaign is a company waiting for the next one. The businesses that keep growing have something duller in place: a way of choosing what to do, a rhythm for reviewing it, people who know how to run it, and a sales channel that is enabled rather than hopeful.
That is what this work builds. Marketing processes that outlast the person who wrote them. Owners, leaders and teams coached until the judgement sits inside the company. Direct and indirect channels given the messaging, materials and reasons to sell. Reporting that tells the board something they can act on.
Where AI and automation genuinely make your team faster or your targeting sharper, they are built in. Where they add noise, they are left out.
Engagements are scoped by outcome, not by hours — a defined piece of work with an agreed target, widened once it has earned it.
How we can help
Three ways in, and they combine.
Clients engage Epitomise in three complementary ways, choosing one service or combining them as their needs evolve.
Mentoring, coaching and training
Hands-on support that builds confidence, capability and best-practice ways of working across owners, leaders and teams.
Mentoring & training →Campaign delivery and implementation
Agreed marketing campaigns and execution support delivered within the scope, budgets and approvals we set together.
Campaign delivery →The Transform Accelerator
One framework, four stages, run as a quarterly rhythm.
Discover new opportunities in your business and sustainably increase revenue by following a trusted plan — manageable growth that respects today’s challenges and cash-flow constraints.
- 01 · Review
Get a new perspective on your business. Discover its value to guide the transform strategy.
- 02 · Focus
Identify and prioritise new ideas to design a manageable plan of action to transform your business.
- 03 · Implement
Empower your team, build new processes, create assets and deliver through the most effective channels.
- 04 · Optimise
Test and measure performance, optimising often to grow results and improve return on investment.
What clients say
Three clients, in their own words.
Have worked with Epitomise for over six years and very happy with the level of service they provide. Our marketing campaigns are providing more enquiries than we can handle. Luckily, they are always available to help tailor the marketing to suit our budget and month to month requirements.Anton Van Der WattDirector · Digital AV · quoted in 2021
Steve is a pleasure to work with. His extensive knowledge of marketing, and specifically in our sector, is impressive, and his structured and inclusive style worked well in getting us all to focus on what really makes the difference. I’d recommend him to anyone who is looking for real strategic advice and guidance that comes with practical and clear deliverables.Cindy PhillipsHead of Marketing · OGL
Steve clearly knows his stuff – his expertise, enthusiasm, fresh ideas and detailed research have helped take our strategic marketing to the next level. Very happy with the fantastic service from Epitomise.Michelle RobinsonMarketing Manager · Versinetic
- 16
- client engagements published in full, with the work shown
- Four
- sectors, from EV charging design to domiciliary care
- 11
- guides written and published
- 2017
- the year Epitomise was founded
Selected work
Three businesses that started with a plan, not a campaign.
A sample of engagements across IT services, audio-visual technology and architectural design.
IT services · Windows migration
APP Technology
A joint marketing plan, then successive campaign waves — website content, collateral, webinars, search and display — introducing APPtechnology’s new offerings and building a pipeline of new client opportunities.
Read the case study →
Audio, visual and data technology
Digital AV
A three-year business and marketing strategy, two websites — one commercial, one consumer — and a continuing campaign programme: 40 leads in the two months after the November 2018 launch.
Read the case study →
Architectural design
Escape Design
A strategic marketing plan, then website messaging and campaigns targeted service by service and place by place — 148 enquiries in a three-month snapshot.
Read the case study →Who we work with
The companies behind the logos.
IT and ICT
Managed services, cyber security, consulting, solutions, cloud, software applications, communications and IT services and support.
Electronics and engineering
Design consultancy, hardware and software design, vehicle and machine electrification, EV charging design, process improvement, sustainability and manufacturing.
Professional services
Employee engagement, customer experience, human resource management, business process consulting, performance psychology and coaching.
Consumer
Home technology, home extension planning, online doctors, national sport, domiciliary and social care, footwear manufacturing, physiotherapy, cleaning, specialist food, preserved flowers, home art, personal care and specialist furniture.
Proof
A plan first, then the marketing built to run from it.
Audio, visual and data technology
Two audiences, two websites, one growth plan
A three-year business and marketing strategy, then two websites — one commercial, one consumer — and the campaigns behind them.
Electronics · EV charging
A go-to-market plan, and a marketing team supported to run it
An annual marketing plan, website content and campaign execution, with ongoing mentoring for Versinetic's in-house marketing team.
IT support
A values-led IT firm, given the collateral to sell with
A marketing growth plan, a portfolio of branded sales and campaign assets, and a running programme of digital advertising.
Free guide
26 marketing strategies to grow leads & sales in 2026
Hints, tips and best practices, including the strategies, approaches and tools Epitomise uses with clients.
Related
Related pages.
- Deciding what to back — the companion page: the decision, not the team.
- Training for leaders and teams — where capability building is the whole engagement.
- Mentoring and coaching programmes — the same thing run over a longer period.
Want growth built into the company, not bolted on?
A short discovery call is usually enough to tell. No deck, no pitch.
Book a discovery call