Transform & Perform
Three structured programmes for owners, leaders and marketers who want to run best-practice marketing themselves — and want someone experienced alongside them while they learn to.
The situation
Most people who own marketing in a smaller business are not short of ideas. They are short of a way to judge which ideas are worth the quarter, and someone to hold the line with them once the decision is made.
That is what these programmes are for. Each one starts by establishing where you actually are — the audits are not filler — then sets out what to do about it, and stays involved through the doing. You end up with the plan, the assets and the working habits, all of which remain yours.
Our programme approach
Every programme follows the same three moves. We audit what is really happening — the market, the website, the digital activity. We turn that into a plan you have agreed and understood. Then we work through it with you, reviewing progress against the targets set at the start and correcting course while there is still time to. The programmes differ in how far each of those moves goes, not in the order they happen.
The programmes
The same approach at three depths of scope. You can start on Gold and widen later, and a programme can be tailored to sit between any two of them.
A rapid review plan, a website audit with the actions it implies, a digital marketing audit and a strategic online health check. From there: a focus and progress review, suggested programme reading, support by email, development videos and a marketing asset produced with you.
Adds a market and digital audit, a website audit with a written action plan, a concise marketing plan and a concise personal development plan. Reviews are more frequent and split between progress coaching and development, with a career pulse point during the programme, a wider set of support, development videos and marketing assets.
Adds a full marketing plan, a main competitor audit, a personal development plan and a dedicated implement-and-optimise focus. Reviews cover progress, delivery and development separately, with an in-person working session during the programme, the largest set of support and development material, and tracking against the plan’s agreed KPIs.
Programmes are scoped and quoted as a defined piece of work with an agreed target. Where a client needs something between two programmes, or something different again, we tailor the scope. See also marketing mentoring and coaching.
Related
A short conversation about what you are trying to change is usually enough to tell. No deck, no pitch.
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