Pricing
Priced by outcome, not by hours.
Every engagement is a defined piece of work with an agreed target and a deliverable you can point at. We quote against that scope, so you know what you are buying before it starts.
How it works
We scope the work, then price the work.
There is no rate card here, and that is deliberate. Two companies asking for “a marketing plan” can need very different pieces of work, and quoting either of them from a table would mean quoting at least one of them wrongly.
So the sequence is always the same. We agree what the work has to achieve, we agree what will be produced and how success will be measured, and the quotation follows from that. If the budget is smaller, the answer is a narrower scope with a clear target — not the same work stretched thinner.
Engagements can be a single defined project or a sequence of defined pieces of work agreed one after another. Within an agreed scope, that work can draw on any of Epitomise’s services.
Growth engagements
Three scopes, smallest first.
Each one starts with a plan and then stays involved while it is put into practice. They differ in how much ground the plan covers and how far the support extends.
Growth Guidance
A rapid review of the business and its current marketing, a concise plan against your annual growth aim, and advice, guidance and coaching while the priorities in it are implemented. Includes marketing audit work, a progress dashboard and scheduled progress reviews. The smallest way in.
Growth Catalyst
Everything in Growth Guidance, opening with a detailed marketing plan rather than a concise one. The focus then moves to building the processes, capability and environment that execution needs — campaign planning, hands-on training, competitive analysis, budget setting, brand development, acquisition and retention — followed by optimisation against the agreed targets. Includes all four stages of the Transform Accelerator.
Growth Maximiser
Everything in Growth Catalyst, opening with a combined business and marketing plan covering three years with the first year in detail. Adds cross-functional alignment, market research, content and PR planning, launch planning, value-based messaging, role definition and recruitment support, vendor and agency management, and formal problem solving. The widest scope we run.
Planning on its own
Or buy the plan and nothing else.
Three planning deliverables, each a defined piece of work that ends in a written document you own.
Rapid Review Plan
One online working session examining your current business focus and marketing activity against your aims, followed by a concise written document. The recommendations and improvement suggestions act as a guide to the actions required.
Marketing Plan
We review your positioning against the offerings, messaging and marketing of your competitors as input to planning. A full working session then completes an internal and external audit, identifies target purchasers and the journey they take to becoming a customer, defines the strategic and annual objectives, and identifies, prioritises and selects the strategies to meet them — each with what it will deliver, its approximate cost, and how it will be progressed and measured. You receive a written plan.
Strategic Plan
Business strategy and marketing strategy together. A proven planning methodology establishes where the company is, where it wants to be and how it will get there; once the business objectives are set, the focus moves to a detailed, prioritised, targeted and costed marketing and implementation plan. See strategy and planning.
Advisory, mentoring and bespoke
When the shape of the work is your own.
Consultancy spans any of Epitomise’s services, tailored to an agreed scope, with optional marketing execution available through carefully selected delivery partners. Structured mentoring is for owners and leaders who want to build the practice as well as the plan — the programmes are set out in full, or tailored where a client needs something different.
How we work
What is true of every engagement.
The work is results focused, with regular progress and performance updates against the targets agreed at the outset.
Every engagement is scoped by outcome: a defined piece of work, an agreed deliverable, and an agreed measure of whether it landed.
Contracting is flexible — a single project, or a further piece of work agreed when the previous one completes. Scope can be widened or narrowed if your needs change.
Within an agreed scope the work can span any of our services, so the plan is not fenced off from the delivery it depends on.
Epitomise decides how its own outputs are produced, and may provide additional or substitute suitably qualified specialists where the engagement benefits from it.
A personal, attentive and highly responsive approach. We will not over-promise, and we will always do our absolute best for you.
Named in a ‘Top 100’ most-influential marketing leaders list in Europe · Google Partner · CIM postgraduate Diploma in Marketing, DMS, Cranfield Strategic Marketing
Prices are quoted per engagement and confirmed in writing before work begins. Tailored scopes are available on request.
Related
Related.
- Mentoring and coaching programmes — how a longer-running relationship is scoped.
- Ask for a quote — a price against a defined piece of work, not a rate card.
- A quote for consulting — what to tell us so the number means something.
Want to know what your piece of work would cost?
Tell us what you are trying to achieve and we will scope it and quote it. No deck, no pitch.
Book a discovery call