Strategy and planning
Targeting, creating and converting demand — the strategies that deliver, and how to choose between them.
Training · leaders & teams
Marketing training for leaders and their teams.
Tailored, face-to-face training that combines senior marketing leadership experience with expert practitioner know-how — built around your business, not a syllabus.
Agreed learning outcomes · engagements scoped by outcome, not by hours
A sample of Epitomise customers
The situation
Capability is the part a consultant cannot leave behind.
A SiriusDecisions Global CMO Study found that marketing leaders ranked increasing their focus on customer experience as their top priority. Delivering on that rests on competence: the knowledge, skills, processes and systems a team actually has. A plan can be handed over. Capability has to be built.
Epitomise training is agreed before it is designed. We establish what your leaders and team need to be able to do, then tailor the content, the assessments and the delivery to that — so what is taught on the day is what the business needs the following week.
Our training areas
Six areas, combined to fit the team in front of us.
Digital best practice
The digital marketing practices, tools and processes a modern team is expected to run confidently.
Brand and value messaging
Building brands and value-based messaging that is consistent enough to compel action.
Marketing operations
Executing reliably with modern marketing operations, processes and the automation that supports them.
Go-to-market launches
Achieving launch and market-arrival success for new products, services and propositions.
Sales and partner channels
Enabling high-performing sales teams and partner channels, and keeping them motivated.
Training is delivered face to face and tailored to your business, your people and the plan they are working to.
How we can help
Three ways in, and they combine.
Clients engage Epitomise in three complementary ways, choosing one service or combining them as their needs evolve.
Strategic marketing planning and advice
Clear strategic recommendations, practical plans and senior challenge to help you choose the right direction and priorities.
Strategy & plans →Mentoring, coaching and training
Hands-on support that builds confidence, capability and best-practice ways of working across owners, leaders and teams.
Mentoring & training →Campaign delivery and implementation
Agreed marketing campaigns and execution support delivered within the scope, budgets and approvals we set together.
Campaign delivery →The Transform Accelerator
One framework, four stages, run as a quarterly rhythm.
Discover new opportunities in your business and sustainably increase revenue by following a trusted plan — manageable growth that respects today’s challenges and cash-flow constraints.
- 01 · Review
Get a new perspective on your business. Discover its value to guide the transform strategy.
- 02 · Focus
Identify and prioritise new ideas to design a manageable plan of action to transform your business.
- 03 · Implement
Empower your team, build new processes, create assets and deliver through the most effective channels.
- 04 · Optimise
Test and measure performance, optimising often to grow results and improve return on investment.
What clients say
Three clients, in their own words.
Have worked with Epitomise for over six years and very happy with the level of service they provide. Our marketing campaigns are providing more enquiries than we can handle. Luckily, they are always available to help tailor the marketing to suit our budget and month to month requirements.Anton Van Der WattDirector · Digital AV · quoted in 2021
Steve is a pleasure to work with. His extensive knowledge of marketing, and specifically in our sector, is impressive, and his structured and inclusive style worked well in getting us all to focus on what really makes the difference. I’d recommend him to anyone who is looking for real strategic advice and guidance that comes with practical and clear deliverables.Cindy PhillipsHead of Marketing · OGL
Steve clearly knows his stuff – his expertise, enthusiasm, fresh ideas and detailed research have helped take our strategic marketing to the next level. Very happy with the fantastic service from Epitomise.Michelle RobinsonMarketing Manager · Versinetic
- 16
- client engagements published in full, with the work shown
- Four
- sectors, from EV charging design to domiciliary care
- 11
- guides written and published
- 2017
- the year Epitomise was founded
Selected work
Three businesses that started with a plan, not a campaign.
A sample of engagements across IT services, audio-visual technology and architectural design.
IT services · Windows migration
APP Technology
A joint marketing plan, then successive campaign waves — website content, collateral, webinars, search and display — introducing APPtechnology’s new offerings and building a pipeline of new client opportunities.
Read the case study →
Audio, visual and data technology
Digital AV
A three-year business and marketing strategy, two websites — one commercial, one consumer — and a continuing campaign programme: 40 leads in the two months after the November 2018 launch.
Read the case study →
Architectural design
Escape Design
A strategic marketing plan, then website messaging and campaigns targeted service by service and place by place — 148 enquiries in a three-month snapshot.
Read the case study →Free guide
26 marketing strategies to grow leads & sales in 2026
Hints, tips and best practices, including the strategies, approaches and tools Epitomise uses with clients.
Related
Related pages.
- Mentoring and coaching programmes — training carried on over a longer period.
- Building the capability to grow — why the training exists in the first place.
- A senior marketing professional — if you would rather buy the experience than build it.
Want to know what your team is missing?
A short, no-obligation conversation is usually enough to tell. Call +44 (0) 121 469 0041 or book a call.
Book a discovery call