Strategic marketing planning and advice
Clear strategic recommendations, practical plans and senior challenge to help you choose the right direction and priorities.
Strategy & plans →Marketing professional · SMEs & technology
A marketing professional you can hold to a target.
Senior marketing brought into your business the professional way: an agreed outcome, a plan you have seen, and written reporting against it that does not flatter the numbers.
Agreed targets · engagements scoped by outcome, not by hours
A sample of Epitomise customers
The situation
Professional is a way of working, not a job title.
Most owners have been sold marketing at least once by someone who was confident, likeable and entirely unaccountable. The work happened. The reporting arrived. What the business could not say, a year later, was whether any of it had changed the result.
The professional version is duller and considerably more useful. You agree what success is before the work starts. You agree what will be measured and how often you will see it. You get told when something is not working, early, rather than at the point it becomes obvious to everyone.
That standard is what Epitomise brings to strategy, brand and messaging, demand generation, digital, go-to-market and channel work.
How we can help
Three ways in, and they combine.
Clients engage Epitomise in three complementary ways, choosing one service or combining them as their needs evolve.
Mentoring, coaching and training
Hands-on support that builds confidence, capability and best-practice ways of working across owners, leaders and teams.
Mentoring & training →Campaign delivery and implementation
Agreed marketing campaigns and execution support delivered within the scope, budgets and approvals we set together.
Campaign delivery →The Transform Accelerator
One framework, four stages, run as a quarterly rhythm.
Discover new opportunities in your business and sustainably increase revenue by following a trusted plan — manageable growth that respects today’s challenges and cash-flow constraints.
- 01 · Review
Get a new perspective on your business. Discover its value to guide the transform strategy.
- 02 · Focus
Identify and prioritise new ideas to design a manageable plan of action to transform your business.
- 03 · Implement
Empower your team, build new processes, create assets and deliver through the most effective channels.
- 04 · Optimise
Test and measure performance, optimising often to grow results and improve return on investment.
What clients say
Three clients, in their own words.
Have worked with Epitomise for over six years and very happy with the level of service they provide. Our marketing campaigns are providing more enquiries than we can handle. Luckily, they are always available to help tailor the marketing to suit our budget and month to month requirements.Anton Van Der WattDirector · Digital AV · quoted in 2021
Steve is a pleasure to work with. His extensive knowledge of marketing, and specifically in our sector, is impressive, and his structured and inclusive style worked well in getting us all to focus on what really makes the difference. I’d recommend him to anyone who is looking for real strategic advice and guidance that comes with practical and clear deliverables.Cindy PhillipsHead of Marketing · OGL
Steve clearly knows his stuff – his expertise, enthusiasm, fresh ideas and detailed research have helped take our strategic marketing to the next level. Very happy with the fantastic service from Epitomise.Michelle RobinsonMarketing Manager · Versinetic
- 16
- client engagements published in full, with the work shown
- Four
- sectors, from EV charging design to domiciliary care
- 11
- guides written and published
- 2017
- the year Epitomise was founded
Selected work
Three businesses that started with a plan, not a campaign.
A sample of engagements across IT services, audio-visual technology and architectural design.
IT services · Windows migration
APP Technology
A joint marketing plan, then successive campaign waves — website content, collateral, webinars, search and display — introducing APPtechnology’s new offerings and building a pipeline of new client opportunities.
Read the case study →
Audio, visual and data technology
Digital AV
A three-year business and marketing strategy, two websites — one commercial, one consumer — and a continuing campaign programme: 40 leads in the two months after the November 2018 launch.
Read the case study →
Architectural design
Escape Design
A strategic marketing plan, then website messaging and campaigns targeted service by service and place by place — 148 enquiries in a three-month snapshot.
Read the case study →How an engagement is set up
What you agree before anything starts.
Every engagement is defined on the same four points, whatever its size.
- Scope
- A named piece of work with a written brief, and an explicit list of what sits outside it
- Outcome
- The result being aimed at, described in your terms — leads, pipeline, launch, capability
- Measure
- The numbers that will be watched, where they come from, and who reports them
- Review
- A scheduled point to keep going, change direction or stop — decided on evidence, not momentum
Engagements are scoped by outcome, not by hours, so a small first piece of work is a perfectly sensible way to begin.
Free guide
26 marketing strategies to grow leads & sales in 2026
Hints, tips and best practices, including the strategies, approaches and tools Epitomise uses with clients.
Related
Related pages.
- A marketing expert — the same argument, put the other way round.
- A marketing business consultant — where marketing and commercial decisions meet.
- Sales and marketing together — when the handover between the two is the problem.
Want marketing you can actually hold to account?
A short discovery call is enough to agree what a good outcome would look like.
Book a discovery call