Strategic marketing planning and advice
Clear strategic recommendations, practical plans and senior challenge to help you choose the right direction and priorities.
Strategy & plans →Sales & marketing · strategy and delivery
Sales and marketing consultant, strategist and practitioner.
Defining and improving how you sell and how you market — and then staying long enough to see the plan actually run.
Agreed performance targets · engagements scoped by outcome, not by hours
A sample of Epitomise customers
The situation
Sales and marketing fail at the join.
Marketing generates interest the sales team does not recognise; sales chases work marketing never planned for. Neither function is broken on its own, and neither can fix the join by itself.
Epitomise works across both: strategy and plans, brand and differentiated value, launching new products, winning new clients, growing revenue inside existing accounts, developing direct and indirect sales channels, and building the processes, leaders and teams that hold it together.
The engagement is defined by the outcome you want and the target you agree, not by a number of hours.
How we can help
Three ways in, and they combine.
Clients engage Epitomise in three complementary ways, choosing one service or combining them as their needs evolve.
Mentoring, coaching and training
Hands-on support that builds confidence, capability and best-practice ways of working across owners, leaders and teams.
Mentoring & training →Campaign delivery and implementation
Agreed marketing campaigns and execution support delivered within the scope, budgets and approvals we set together.
Campaign delivery →The Transform Accelerator
One framework, four stages, run as a quarterly rhythm.
Discover new opportunities in your business and sustainably increase revenue by following a trusted plan — manageable growth that respects today’s challenges and cash-flow constraints.
- 01 · Review
Get a new perspective on your business. Discover its value to guide the transform strategy.
- 02 · Focus
Identify and prioritise new ideas to design a manageable plan of action to transform your business.
- 03 · Implement
Empower your team, build new processes, create assets and deliver through the most effective channels.
- 04 · Optimise
Test and measure performance, optimising often to grow results and improve return on investment.
What clients say
Three clients, in their own words.
Have worked with Epitomise for over six years and very happy with the level of service they provide. Our marketing campaigns are providing more enquiries than we can handle. Luckily, they are always available to help tailor the marketing to suit our budget and month to month requirements.Anton Van Der WattDirector · Digital AV · quoted in 2021
Steve is a pleasure to work with. His extensive knowledge of marketing, and specifically in our sector, is impressive, and his structured and inclusive style worked well in getting us all to focus on what really makes the difference. I’d recommend him to anyone who is looking for real strategic advice and guidance that comes with practical and clear deliverables.Cindy PhillipsHead of Marketing · OGL
Steve clearly knows his stuff – his expertise, enthusiasm, fresh ideas and detailed research have helped take our strategic marketing to the next level. Very happy with the fantastic service from Epitomise.Michelle RobinsonMarketing Manager · Versinetic
- 16
- client engagements published in full, with the work shown
- Four
- sectors, from EV charging design to domiciliary care
- 11
- guides written and published
- 2017
- the year Epitomise was founded
Selected work
Three businesses that started with a plan, not a campaign.
A sample of engagements across IT services, audio-visual technology and architectural design.
IT services · Windows migration
APP Technology
A joint marketing plan, then successive campaign waves — website content, collateral, webinars, search and display — introducing APPtechnology’s new offerings and building a pipeline of new client opportunities.
Read the case study →
Audio, visual and data technology
Digital AV
A three-year business and marketing strategy, two websites — one commercial, one consumer — and a continuing campaign programme: 40 leads in the two months after the November 2018 launch.
Read the case study →
Architectural design
Escape Design
A strategic marketing plan, then website messaging and campaigns targeted service by service and place by place — 148 enquiries in a three-month snapshot.
Read the case study →Who we work with
The businesses Epitomise works with.
Sectors where both the buying process and the sales channel are already understood.
- IT & ICT
- Managed services, cyber security, consulting, cloud, software applications, communications and IT support
- Electronics & engineering
- Design consultancy, hardware and software design, vehicle and machine electrification, EV charging design, process improvement, sustainability and manufacturing services
- Professional services
- Employee engagement, customer experience, human resource management, business process consulting, performance psychology and coaching
- Business to consumer
- Home technology, home extension plans, online doctors, national sports, domiciliary and social care, physiotherapy, cleaning, specialist food, personal care and specialist furniture
Where an indirect channel is involved, partner enablement is treated as part of the plan, not an afterthought.
Free guide
26 marketing strategies to grow leads & sales in 2026
Hints, tips and best practices, including the strategies, approaches and tools Epitomise uses with clients.
Related
Related pages.
- Channel and partner marketing — when the sale runs through somebody else.
- B2B marketing — long cycles, several buyers, one decision.
- A marketing specialist — if the gap is narrower than the whole funnel.
Sales and marketing pulling in different directions?
A short discovery call is usually enough to tell. No deck, no pitch.
Book a discovery call