A go-to-market plan, and a marketing team supported to run it

Versinetic provides electronic design services that help its customers develop next-generation EV charge point solutions. It had a capable in-house marketing team already in place, and what it needed was not more hands — it was a strategic go-to-market and growth plan for that team to work to.

What we were asked to do

Help Versinetic create its strategic go-to-market and growth plan — and then stay involved while the team put it into practice, rather than handing over a document and leaving.

What we did

We helped Versinetic build its strategic annual marketing plan. From there the work moved into execution: the content for the new website, and support running the digital marketing campaign the plan called for.

The website content is where most of that work is visible. The site separates the three things Versinetic sells — the charging consultancy, the hardware, and the OCPP software licensing — and each product page does one job: explain the product, then offer the datasheet.

Ongoing mentoring runs alongside the execution work. The marketing team is a good one, so the value is not in doing the work for them — it is in focus, in adopting marketing best practice, and in a second opinion on the decisions that are easy to get wrong on your own.

The difference it made

Versinetic has an annual marketing plan, website content written against it, and campaign execution running to it — with the in-house team doing the work and the mentoring there to keep it pointed in the right direction.