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IT support

A values-led IT firm, given the collateral to sell with

A marketing growth plan, a full set of branded sales and campaign assets, and a running programme of digital advertising for an IT support business.

Client
SpirIT UK
Sector
IT support
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Six SpirIT UK advertising creatives in the brand's red and white identity, showing IT professionals at work

SpirIT UK is an IT support company of like-minded professionals who share the same goals and ethics, and who sell on that basis: values-led IT, delivered by people who agree what that means. They came to Epitomise for a marketing growth plan, and for the print and digital work to carry it.

What we were asked to do

Create a marketing growth plan, then support execution across print and digital to increase website visitors and enquiries.

What we did

We worked closely with the SpirIT UK team to build the assets the plan needed: social media creative, sales proposal content and design, and industry-focused sales collateral. Alongside it we ran a programme of digital marketing campaigns, including online advertising, aimed at opening new business conversations.

The difference it made

SpirIT UK has a plan that sets the focus for winning new clients, a full portfolio of branded assets supporting the sales and marketing process, and a continuing programme of optimised campaigns creating new prospect opportunities.

The work

Pages from the SpirIT UK sales proposal, covering the three-step approach, technical operations and support team
The sales proposal, rewritten and designed around the client’s real question rather than the service list.
Pages from the SpirIT UK brochure showing the team, charity work and the on-premise and cloud ICT service range
Industry-focused collateral for the print and in-person side of the same programme.

Everything shown here is in the public domain. The strategic work behind it is client confidential.

In the client’s words

Epitomise have been a great help designing marketing collateral and managing online marketing campaigns. Always happy to help and are very quick to respond to requests. Excellent, thank you.Chris Austin, Sales and Marketing, SpirIT UK

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