Strategic marketing planning and advice
Clear strategic recommendations, practical plans and senior challenge to help you choose the right direction and priorities.
Strategy & plans →Strategic marketing · IT sector
Expert marketing help for IT companies.
Strategic marketing, mentorship and services for IT businesses — industry experience, hands-on practitioner skills and a proven framework for growth.
Agreed targets · engagements scoped by outcome, not by hours
A sample of Epitomise customers
The situation
IT buyers compare vendors that all sound the same.
Managed services, cyber security, cloud, support: the categories are crowded and the websites read alike. The IT businesses that grow are the ones that made a clear choice about who they serve and what they are best at, then said it consistently for long enough to be remembered.
Epitomise helps you make that choice and act on it — winning strategies and plans, differentiated value, a brand with impact, go-to-market launches that land, significant new clients won, existing customers grown, and the processes, leaders and teams to sustain it.
How we can help
Three ways in, and they combine.
Clients engage Epitomise in three complementary ways, choosing one service or combining them as their needs evolve.
Mentoring, coaching and training
Hands-on support that builds confidence, capability and best-practice ways of working across owners, leaders and teams.
Mentoring & training →Campaign delivery and implementation
Agreed marketing campaigns and execution support delivered within the scope, budgets and approvals we set together.
Campaign delivery →The Transform Accelerator
One framework, four stages, run as a quarterly rhythm.
Discover new opportunities in your business and sustainably increase revenue by following a trusted plan — manageable growth that respects today’s challenges and cash-flow constraints.
- 01 · Review
Get a new perspective on your business. Discover its value to guide the transform strategy.
- 02 · Focus
Identify and prioritise new ideas to design a manageable plan of action to transform your business.
- 03 · Implement
Empower your team, build new processes, create assets and deliver through the most effective channels.
- 04 · Optimise
Test and measure performance, optimising often to grow results and improve return on investment.
What clients say
Three clients, in their own words.
Have worked with Epitomise for over six years and very happy with the level of service they provide. Our marketing campaigns are providing more enquiries than we can handle. Luckily, they are always available to help tailor the marketing to suit our budget and month to month requirements.Anton Van Der WattDirector · Digital AV · quoted in 2021
Steve is a pleasure to work with. His extensive knowledge of marketing, and specifically in our sector, is impressive, and his structured and inclusive style worked well in getting us all to focus on what really makes the difference. I’d recommend him to anyone who is looking for real strategic advice and guidance that comes with practical and clear deliverables.Cindy PhillipsHead of Marketing · OGL
Steve clearly knows his stuff – his expertise, enthusiasm, fresh ideas and detailed research have helped take our strategic marketing to the next level. Very happy with the fantastic service from Epitomise.Michelle RobinsonMarketing Manager · Versinetic
- 16
- client engagements published in full, with the work shown
- Four
- sectors, from EV charging design to domiciliary care
- 11
- guides written and published
- 2017
- the year Epitomise was founded
Selected work
Three businesses that started with a plan, not a campaign.
A sample of engagements across IT services, audio-visual technology and architectural design.
IT services · Windows migration
APP Technology
A joint marketing plan, then successive campaign waves — website content, collateral, webinars, search and display — introducing APPtechnology’s new offerings and building a pipeline of new client opportunities.
Read the case study →
Audio, visual and data technology
Digital AV
A three-year business and marketing strategy, two websites — one commercial, one consumer — and a continuing campaign programme: 40 leads in the two months after the November 2018 launch.
Read the case study →
Architectural design
Escape Design
A strategic marketing plan, then website messaging and campaigns targeted service by service and place by place — 148 enquiries in a three-month snapshot.
Read the case study →Who we work with
IT clients across the sector, not one narrow niche.
- Managed IT services, IT support and IT consulting
- Cloud and cyber security solutions and services
- Application software, SaaS and software development
- Microsoft SCCM, Intune, application packaging and Windows OS migration
- Infrastructure and desktop as a service, and Microsoft Azure IaaS
- ERP software, IoT and control technology, and home technology
- IT freelancers and independent specialists
If your business sits between two of these, that is usually the interesting part of the positioning work.
Free guide
26 marketing strategies to grow leads & sales in 2026
Hints, tips and best practices, including the strategies, approaches and tools Epitomise uses with clients.
Related
Related pages.
- IT solution companies — longer sales cycles and a technical buyer.
- Solution and engineering companies — the same brief outside IT.
- Tech marketing consultancy — the general technology page.
Growing an IT business and want the marketing to keep up?
A short discovery call is usually enough to tell. No deck, no pitch.
Book a discovery call