Marketing · Social and domiciliary care

Marketing for care providers, written carefully.

Social care, domiciliary care and support services sell trust before anything else. The marketing has to earn it — from the business plan through to the enquiry that arrives on a Tuesday afternoon.

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A sample of Epitomise customers

The situation

Three audiences, one brand, and no room for a loose claim.

A care provider is usually marketing to three groups at once. Families and self-funders choosing support for someone they love. Local authority and NHS commissioners buying against a framework. And carers deciding whether to work for you rather than the agency down the road. Each reads the same website and wants a different thing from it.

What holds those together is a clear position — who you serve, where, and what you do differently — expressed in language that is plain, specific and defensible. In a regulated sector the wording matters as much as the design: claims about care quality, outcomes or safety belong to your CQC record and your own evidence, never to a marketing headline. We will not write a claim you cannot stand behind, and we will say so if we are asked to.

Engagements are scoped by outcome rather than by hours: a defined piece of work with an agreed target, from a business plan for a new branch to the enquiry handling behind a campaign.

What the work covers

From the business plan to the enquiry.

Plans and positioning

Business and marketing plans for a new service, a new branch or a new area, with the market sized honestly and the numbers written down before anything is committed.

Messaging families understand

Value messaging that explains what you offer without jargon, without stock phrases and without claims about outcomes that cannot be evidenced.

Local visibility

Care is bought locally. Search, local listings, paid campaigns and the pages that answer the questions people actually type at the point they start looking.

Enquiry handling and recruitment

The unglamorous half: who responds, how fast, what is said, and how the same channels are used to attract carers as well as clients.

How we can help

Three ways in, and they combine.

Clients engage Epitomise in three complementary ways, choosing one service or combining them as their needs evolve.

Strategic marketing planning and advice

Clear strategic recommendations, practical plans and senior challenge to help you choose the right direction and priorities.

Strategy & plans →

Mentoring, coaching and training

Hands-on support that builds confidence, capability and best-practice ways of working across owners, leaders and teams.

Mentoring & training →

Campaign delivery and implementation

Agreed marketing campaigns and execution support delivered within the scope, budgets and approvals we set together.

Campaign delivery →

The Transform Accelerator

One framework, four stages, run as a quarterly rhythm.

Discover new opportunities in your business and sustainably increase revenue by following a trusted plan — manageable growth that respects today’s challenges and cash-flow constraints.

01 · Review
Get a new perspective on your business. Discover its value to guide the transform strategy.
02 · Focus
Identify and prioritise new ideas to design a manageable plan of action to transform your business.
03 · Implement
Empower your team, build new processes, create assets and deliver through the most effective channels.
04 · Optimise
Test and measure performance, optimising often to grow results and improve return on investment.

Learn more about the framework

What clients say

From first meeting to a business that exists.

I have been very impressed with the professional expertise Epitomise has provided me. When I approached Steve at Epitomise, I was not sure what to expect. From the first meeting with Steve I knew I was in good hands. Steve helped me develop a clear and realistic business forecast. With Steve’s expertise we were able to come up with a concise and effective business expansion proposal that has now led to my business dream come true. Lucy MwapeDirector · The Woodbridge Domiciliary Care

Read the Woodbridge case study

Proof

Care and health clients we have worked with.

Home care

A new care business given an identity it could trade on

Brand identity and client-focused messaging built from nothing — a logo and letterhead, and the words for the website and the referral sites.

Health and social care staffing

A value proposition, and the website and collateral that carry it

A value proposition and messaging, then the content for a new website and the marketing collateral built on top of it.

Healthcare · Online consultations

A landing page and paid search built around how patients search

Competitor and search-trend research behind targeted Google Ads campaigns, and a home page designed with the Doctorama team for those campaigns to land on.

See client work

What clients say

Three clients, in their own words.

Have worked with Epitomise for over six years and very happy with the level of service they provide. Our marketing campaigns are providing more enquiries than we can handle. Luckily, they are always available to help tailor the marketing to suit our budget and month to month requirements. Anton Van Der WattDirector · Digital AV · quoted in 2021

Steve is a pleasure to work with. His extensive knowledge of marketing, and specifically in our sector, is impressive, and his structured and inclusive style worked well in getting us all to focus on what really makes the difference. I’d recommend him to anyone who is looking for real strategic advice and guidance that comes with practical and clear deliverables. Cindy PhillipsHead of Marketing · OGL

Steve clearly knows his stuff – his expertise, enthusiasm, fresh ideas and detailed research have helped take our strategic marketing to the next level. Very happy with the fantastic service from Epitomise. Michelle RobinsonMarketing Manager · Versinetic

16: client engagements published in full, with the work shown
Four: sectors, from EV charging design to domiciliary care
11: guides written and published
2017: the year Epitomise was founded

Selected work

Three businesses that started with a plan, not a campaign.

A sample of engagements across IT services, audio-visual technology and architectural design.

IT services · Windows migration

APP Technology

A joint marketing plan, then successive campaign waves — website content, collateral, webinars, search and display — introducing APPtechnology’s new offerings and building a pipeline of new client opportunities.

Read the case study →

Audio, visual and data technology

Digital AV

A three-year business and marketing strategy, two websites — one commercial, one consumer — and a continuing campaign programme: 40 leads in the two months after the November 2018 launch.

Read the case study →

Architectural design

Escape Design

A strategic marketing plan, then website messaging and campaigns targeted service by service and place by place — 148 enquiries in a three-month snapshot.

Read the case study →

All client work