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Home care

A new care business given an identity it could trade on

Logo, letterhead and customer messaging built from scratch for a new home care provider.

Client
Mary Personal Care
Sector
Home care
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Mary Personal Care brand identity applied to marketing material

Mary Personal Care specialises in attentive, affordable and tailored professional home care, helping people maintain quality of life from the comfort of their own home. It was a new company, and it had no identity to put in front of a new client.

What we were asked to do

Develop a brand identity for the new company that looked professional, and write the client-focused messaging for the website and for the referral sites.

What we did

We developed a suite of logo designs against the brief, then took one through to a final logo and a matching letterhead. We also wrote the value-based customer messaging and set the structure of the new website, which was handed to Mary Personal Care’s website provider to build.

What the client said

Janjay Musazi, Rosemary Personal Care

The work

The Mary Personal Care logo, in its two colourways
Mary Personal Care letterhead design

All information shown is in the public domain. All strategic work is client confidential.

In the client’s words

Absolutely blown away by the level of help we receive. Communication is prompt and constant and advice is always readily given. Speaking as someone with little marketing knowledge, their level of experience is greatly appreciated.

Is this the shape of the problem you have?

A short discovery call is usually enough to tell. No deck, no pitch.

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