Home care
A new care business given an identity it could trade on
Logo, letterhead and customer messaging built from scratch for a new home care provider.
- Client
- Mary Personal Care
- Sector
- Home care

Mary Personal Care specialises in attentive, affordable and tailored professional home care, helping people maintain quality of life from the comfort of their own home. It was a new company, and it had no identity to put in front of a new client.
What we were asked to do
Develop a brand identity for the new company that looked professional, and write the client-focused messaging for the website and for the referral sites.
What we did
We developed a suite of logo designs against the brief, then took one through to a final logo and a matching letterhead. We also wrote the value-based customer messaging and set the structure of the new website, which was handed to Mary Personal Care’s website provider to build.
What the client said
Janjay Musazi, Rosemary Personal Care
The work


All information shown is in the public domain. All strategic work is client confidential.
In the client’s words
Absolutely blown away by the level of help we receive. Communication is prompt and constant and advice is always readily given. Speaking as someone with little marketing knowledge, their level of experience is greatly appreciated.
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