Strategic marketing planning and advice
Clear strategic recommendations, practical plans and senior challenge to help you choose the right direction and priorities.
Strategy & plans →Marketing specialist · SMEs, IT & technology
An on-tap marketing specialist, not another pair of hands.
Specialist marketing judgement for SMEs, IT, technology and service companies — brought in for a defined piece of work, with the target agreed before it starts.
Agreed targets · engagements scoped by outcome, not by hours
A sample of Epitomise customers
The situation
A generalist covers everything. A specialist decides what matters.
Smaller marketing teams are usually asked to be good at all of it: the website, the campaigns, the events, the newsletter, the launch nobody planned for. Breadth is not the problem — it is that nothing in that list ever gets the depth it needed to work.
A specialist is brought in for the part that is actually holding growth back, and is expected to be unusually good at that part. Sometimes it is the proposition. Sometimes it is a demand engine that generates enquiries but never conversations. Sometimes it is a channel that has been assumed to work for two years without anyone measuring it.
Epitomise is engaged that way: one defined piece of work, an agreed definition of what a good outcome looks like, and a written view at the end of what to do next.
How we can help
Three ways in, and they combine.
Clients engage Epitomise in three complementary ways, choosing one service or combining them as their needs evolve.
Mentoring, coaching and training
Hands-on support that builds confidence, capability and best-practice ways of working across owners, leaders and teams.
Mentoring & training →Campaign delivery and implementation
Agreed marketing campaigns and execution support delivered within the scope, budgets and approvals we set together.
Campaign delivery →The Transform Accelerator
One framework, four stages, run as a quarterly rhythm.
Discover new opportunities in your business and sustainably increase revenue by following a trusted plan — manageable growth that respects today’s challenges and cash-flow constraints.
- 01 · Review
Get a new perspective on your business. Discover its value to guide the transform strategy.
- 02 · Focus
Identify and prioritise new ideas to design a manageable plan of action to transform your business.
- 03 · Implement
Empower your team, build new processes, create assets and deliver through the most effective channels.
- 04 · Optimise
Test and measure performance, optimising often to grow results and improve return on investment.
What clients say
Three clients, in their own words.
Have worked with Epitomise for over six years and very happy with the level of service they provide. Our marketing campaigns are providing more enquiries than we can handle. Luckily, they are always available to help tailor the marketing to suit our budget and month to month requirements.Anton Van Der WattDirector · Digital AV · quoted in 2021
Steve is a pleasure to work with. His extensive knowledge of marketing, and specifically in our sector, is impressive, and his structured and inclusive style worked well in getting us all to focus on what really makes the difference. I’d recommend him to anyone who is looking for real strategic advice and guidance that comes with practical and clear deliverables.Cindy PhillipsHead of Marketing · OGL
Steve clearly knows his stuff – his expertise, enthusiasm, fresh ideas and detailed research have helped take our strategic marketing to the next level. Very happy with the fantastic service from Epitomise.Michelle RobinsonMarketing Manager · Versinetic
- 16
- client engagements published in full, with the work shown
- Four
- sectors, from EV charging design to domiciliary care
- 11
- guides written and published
- 2017
- the year Epitomise was founded
Selected work
Three businesses that started with a plan, not a campaign.
A sample of engagements across IT services, audio-visual technology and architectural design.
IT services · Windows migration
APP Technology
A joint marketing plan, then successive campaign waves — website content, collateral, webinars, search and display — introducing APPtechnology’s new offerings and building a pipeline of new client opportunities.
Read the case study →
Audio, visual and data technology
Digital AV
A three-year business and marketing strategy, two websites — one commercial, one consumer — and a continuing campaign programme: 40 leads in the two months after the November 2018 launch.
Read the case study →
Architectural design
Escape Design
A strategic marketing plan, then website messaging and campaigns targeted service by service and place by place — 148 enquiries in a three-month snapshot.
Read the case study →Common questions
What bringing in a specialist actually involves.
How does an engagement start?
With a discovery call and a short piece of scoping. The output of that is a written brief: the problem, the outcome being aimed at, how it will be measured, and what falls outside the scope. Nothing begins until you have agreed that document.
Can we start small?
Yes, and most clients do. A smaller scope — a proposition, a single channel, one launch — is a sensible way to test whether the working relationship is right before widening it.
Does this replace our marketing team?
No. It works best alongside one. The specialist sets direction and raises the standard; your team keeps the relationships, the product knowledge and the day-to-day delivery that no external party can hold for you.
What if we do not have a marketing team at all?
Then the first outcome is usually a plan an owner can act on, plus the mentoring that makes a first marketing hire land well rather than expensively.
Sectors already well understood here include IT and managed services, electronics and engineering, business services, and a number of consumer-facing businesses.
Free guide
26 marketing strategies to grow leads & sales in 2026
Hints, tips and best practices, including the strategies, approaches and tools Epitomise uses with clients.
Related
Related pages.
- Consulting for SMEs — the same work where the team is small and the budget is finite.
- A senior marketing professional — if what is missing is seniority rather than a specialism.
- Expert marketing help — a shorter engagement to get something unstuck.
- A marketing expert — the same case made at more length.
Know the symptom but not the cause?
A short discovery call is usually enough to name it. No deck, no pitch.
Book a discovery call