Consumer goods and oral care
A sustainable toothbrush brand launched with a plan behind it
Marketing plan and a campaign landing page for the launch of a biodegradable bamboo toothbrush range.
- Client
- Bambooth
- Sector
- Consumer goods and oral care
Bambooth designs and makes biodegradable bamboo toothbrushes. Launching a new range into a shelf full of established names is a positioning problem before it is an advertising one.
What we were asked to do
Create a marketing plan, and support a programme of digital marketing execution to launch and grow the new range.
What we did
We helped Bambooth build the marketing plan, then designed and developed a new landing page created specifically to receive traffic from the digital campaigns, so the ads had somewhere to send people that matched what the ads promised.
What the client said
Niamh McGill, Director, Bambooth
The work
All information shown is in the public domain. All strategic work is client confidential.
In the client’s words
Steve Ward at Epitomise was the perfect consultant to get us on our way with our new venture — I couldn’t recommend him enough. He went above and beyond with the service and expertise he provided.
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