Digital marketing definitions and terms (You need to know)
A glossary of 100 digital marketing terms. No-nonsense definitions of the marketing jargon you need to know, grouped so you can find what you are after quickly.
Articles & insights
Strategic marketing, written down.
4 strategies to maximise business results from social media marketing
Four strategies for turning social media activity into measurable pipeline: choose networks on return, spark engagements, pair social with content, and close on the platform.
Content marketing for business results - Content is king
If you approach content marketing with a clear strategy, you can run a highly scalable and successful content marketing campaign. Here is the process to follow.
How to create thought leadership content that builds brand trust
Anyone can publish content, but not everyone who publishes is a thought leader. Here are the essentials of creating thought leadership content that earns trust in your brand.
8 steps to strategic growth
Eight steps that turn a strategy into growth: choose the vital few objectives, resource them properly, own them, and communicate progress until the business believes it.
Strategic marketing in 9 steps (do things right)
What is ‘strategic’ in strategic marketing? It’s defining and achieving business objectives by doing the right things in the right way through a considered and measured approach. Knowing where you want to be and having a prioritised and resourced plan to get you there using marketing best practices, competencies, tools and processes.
5 lead creation tips to improve focus, productivity and results
Five practical ways to get more from the demand generation you already run: know your waterfall, segment your messaging, back the winners, build hero content and close the journey gaps.
Increase sales by 300% with this marketing strategy (with best ROI)
When you created your website, your recent blog or your last piece of marketing content, did you select what you thought was right off of the top of your head or did you carry out some basic research to guide your targeting and the selection of the right structure, topics, titles and messaging? Doing the latter can significantly improve your business results, possibly by over 300% as illustrated in this training company example.
9 top small and medium business risks, and how to avoid them
Nine of the largest risks facing small and medium businesses, from losing sight of the competition to cash flow, each with a pragmatic action you can take this month.
12% more profit? Create prioritised business & marketing strategies
There are two simple management tools that help audit a business and develop prioritised strategies that support business improvement and growth. They are commonly known as a SWOT analysis (or business audit) and a business impact matrix. Use them together to help you create the right prioritised business marketing strategies.
The benefits of Google Ads, and up to 34% sales contribution
What Google Ads is, how search and display advertising differ, the benefits for a smaller business, and what the benchmark data says about revenue contribution and return.
Create cost-effective agile marketing campaigns (12 steps)
Create cost-effective and agile marketing campaigns. Rapidly grow enquiries, leads, opportunities and sales. Our hints and tips will help improve your campaign approach and results. Includes a 12-step guide to creating your marketing campaign.
15 factors to improve SEO results and grow prospect engagement
Fifteen factors that influence search performance, from keyword research and page speed to backlinks, bounce rate and blogging, with what to do about each.
Marketing debates - Investment or cost? Marketing leaders & suppliers
A marketing round table debate series hosted by Hot Topics. Is marketing an investment or cost? How has technology changed a marketing leaders role? The role of future marketing suppliers? Are CMOs ready to lead diversely skilled teams?