New Launches & Go-to-market Success

High-impact 'new' launches. Turning investments into profit.

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Creating strategies and practices to ensure your new business, product and/or service achieves successful market entry, rapid mainstream market growth and desired volume and sales results


Using differentiated and compelling value messaging


Ensuring sales personnel are enabled for success


Creating campaigns to achieve mainstream market success

We focus on six main areas:

Count down checklist & process

Messaging to compel action

Sales channels are ready

Creating pre-launch interest

Achieving a high impact launch

Hitting commercial targets


12 steps to go-to-market success


Preparation, high-energy & sustained focused:


Target markets
Value creation & messaging
Focus group feedback
Launch plan creation
Target business results
Asset and collateral creation
Media schedule planning


Generating demand
Supporting execution
Channels are enabled
Campaigns and programs
Promotions are operational
Early launch stage KPIs hit
Securing early testimonials


Ensuring arrival
Investment targets hit
Post-launch milestones 
Progress reviews
Post launch campaigns
Mainstream ramp-up
Customer feedback


“Epitomise helped KT Secure to create its 3-year Business Strategy and annual Marketing Plan. Also, acting as our part-time Marketing Director, they helped us recruit an excellent Marketing Manager and enhanced our marketing to achieve ambitious growth aims. I would have no hesitation in recommending their services to any company looking to grow.”

Vin Varatharajan
Managing Director KT Secure (Cyber Security)

“Epitomise have created the momentum and direction needed to achieve Business IT Plus aims. Steve’s experience and confidence in this field are very evident which filled me with confidence for a successful outcome. Steve is a great guy to work with and is straight to the point and has a great sense of urgency.”

Gary Smith
Managing Director – Business IT Plus