Strategic marketing planning and advice
Clear strategic recommendations, practical plans and senior challenge to help you choose the right direction and priorities.
Strategy & plans →Consulting · marketing & business growth
Consulting that ends in action, not a deck.
Planning, audits, research, advice, mentoring, training, AI and automation, and the execution support that turns any of it into results.
Agreed performance targets · engagements scoped by outcome, not by hours
A sample of Epitomise customers
The situation
Strategy is cheap. Strategy that gets implemented is not.
Most SMEs have had a strategy written for them at some point. Far fewer have had one implemented, because the people who wrote it left before the hard part started.
Epitomise works the other way round. The advice comes with the hands to act on it: bespoke recommendations, practical implementation, mentoring, training, audits, research and leadership guidance, with AI and automation used where they genuinely lift the result rather than where they sound modern.
Consulting spans the channels your buyers actually use — search, analytics, email, social and paid media across Google, YouTube, Meta and LinkedIn, alongside print and trade advertising — blending inbound, outbound, account-based and performance marketing with content, PR, events, partner programmes and marketplace work.
How we can help
Three ways in, and they combine.
Clients engage Epitomise in three complementary ways, choosing one service or combining them as their needs evolve.
Mentoring, coaching and training
Hands-on support that builds confidence, capability and best-practice ways of working across owners, leaders and teams.
Mentoring & training →Campaign delivery and implementation
Agreed marketing campaigns and execution support delivered within the scope, budgets and approvals we set together.
Campaign delivery →The Transform Accelerator
One framework, four stages, run as a quarterly rhythm.
Discover new opportunities in your business and sustainably increase revenue by following a trusted plan — manageable growth that respects today’s challenges and cash-flow constraints.
- 01 · Review
Get a new perspective on your business. Discover its value to guide the transform strategy.
- 02 · Focus
Identify and prioritise new ideas to design a manageable plan of action to transform your business.
- 03 · Implement
Empower your team, build new processes, create assets and deliver through the most effective channels.
- 04 · Optimise
Test and measure performance, optimising often to grow results and improve return on investment.
What clients say
Three clients, in their own words.
Have worked with Epitomise for over six years and very happy with the level of service they provide. Our marketing campaigns are providing more enquiries than we can handle. Luckily, they are always available to help tailor the marketing to suit our budget and month to month requirements.Anton Van Der WattDirector · Digital AV · quoted in 2021
Steve is a pleasure to work with. His extensive knowledge of marketing, and specifically in our sector, is impressive, and his structured and inclusive style worked well in getting us all to focus on what really makes the difference. I’d recommend him to anyone who is looking for real strategic advice and guidance that comes with practical and clear deliverables.Cindy PhillipsHead of Marketing · OGL
Steve clearly knows his stuff – his expertise, enthusiasm, fresh ideas and detailed research have helped take our strategic marketing to the next level. Very happy with the fantastic service from Epitomise.Michelle RobinsonMarketing Manager · Versinetic
- 16
- client engagements published in full, with the work shown
- Four
- sectors, from EV charging design to domiciliary care
- 11
- guides written and published
- 2017
- the year Epitomise was founded
Selected work
Three businesses that started with a plan, not a campaign.
A sample of engagements across IT services, audio-visual technology and architectural design.
IT services · Windows migration
APP Technology
A joint marketing plan, then successive campaign waves — website content, collateral, webinars, search and display — introducing APPtechnology’s new offerings and building a pipeline of new client opportunities.
Read the case study →
Audio, visual and data technology
Digital AV
A three-year business and marketing strategy, two websites — one commercial, one consumer — and a continuing campaign programme: 40 leads in the two months after the November 2018 launch.
Read the case study →
Architectural design
Escape Design
A strategic marketing plan, then website messaging and campaigns targeted service by service and place by place — 148 enquiries in a three-month snapshot.
Read the case study →Markets
Where the consulting work usually lands.
Technology and IT services
Cyber security, IT strategy, digital transformation, cloud, application development, analytics, communications and managed services.
Engineering and manufacturing
Design consultancy, hardware and software development, electrification and EV charging, industrial IoT, control systems, sustainability and electronic manufacturing.
Professional and business services
Employee engagement, customer experience, HR, process consulting, performance psychology, recruitment and coaching.
Healthcare and consumer
Online medical consultation, physiotherapy, exam preparation, domiciliary and social care, personal care, national sport and specialist food.
Free guide
26 marketing strategies to grow leads & sales in 2026
Hints, tips and best practices, including the strategies, approaches and tools Epitomise uses with clients.
Related
Related pages.
- A marketing consultancy — the same service, framed as a firm.
- Consulting for service businesses — where the product is people and time.
- Strategic marketing — the planning half of the work on its own.
Do the right things, in the right way.
A short discovery call is usually enough to work out which those are.
Book a discovery call