The Transform Accelerator
A four-stage framework for finding the opportunity already inside a business, agreeing a plan that can actually be resourced, and growing revenue without betting the cash flow on it.
The full journey
The same four stages run whether the engagement is a single defined piece of work or a longer programme. The depth changes; the order does not.
Get a new perspective on the business and find where its value really sits. One-to-one sessions, trusted audit frameworks, an 80/20 value review, an honest look at the growth ambition and a clear-eyed assessment of the biggest challenges in the way of it.
Identify and prioritise the ideas worth pursuing, and turn them into a manageable plan. Real market opportunities rather than plausible ones, a vision the team can hold in its head, a straight answer on how it gets funded, and risk weighed against reward.
Empower the team, build the processes, create the assets and deliver through the channels that matter. New campaigns run as projects, a minimum viable marketing plan to get moving, and messaging compelling enough to be worth the media behind it.
Test and measure, then optimise often. Engagements and conversions tracked, campaigns adapted on the evidence, return on investment improved cycle by cycle, with mentoring and support continuing while the rhythm beds in.
How it is scoped
Every engagement is a defined piece of work with an agreed target, scoped by outcome rather than by hours. A first engagement can be deliberately narrow — one audience, one launch, one quarter — and grow only when it has earned the right to.
Proof
Electronics · EV charging
An annual marketing plan, website content and campaign execution, with ongoing mentoring for the in-house marketing team.
Audio, visual and data technology
A three-year business strategy, then the marketing built to serve both sides of it.
IT services · Windows migration
A joint marketing plan, then successive campaign waves introducing the new offerings and building a pipeline of new client opportunities.
What clients say
Have worked with Epitomise for over six years and very happy with the level of service they provide. Our marketing campaigns are providing more enquiries than we can handle. Luckily, they are always available to help tailor the marketing to suit our budget and month to month requirements.Anton Van Der WattDirector · Digital AV · quoted in 2021
Steve is a pleasure to work with. His extensive knowledge of marketing, and specifically in our sector, is impressive, and his structured and inclusive style worked well in getting us all to focus on what really makes the difference. I’d recommend him to anyone who is looking for real strategic advice and guidance that comes with practical and clear deliverables.Cindy PhillipsHead of Marketing · OGL
Steve clearly knows his stuff – his expertise, enthusiasm, fresh ideas and detailed research have helped take our strategic marketing to the next level. Very happy with the fantastic service from Epitomise.Michelle RobinsonMarketing Manager · Versinetic
Free guide
Hints, tips and best practices, including the strategies, approaches and tools Epitomise uses with clients.
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