Brands and Value Messaging
Creating brands, messaging & propositions that compel action
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Understanding target markets & segments then creating messages to the various purchasing decision makers and influencers, illustrating you understand their problems, that you have a compelling solution that offers proven value is key to value messaging.
We detail priority customer problems, articulate your solution, its value and the proof points by target market & stakeholder
Starting with your priority customer needs
Detailing your unique value against customer needs
SOLUTION & PROOF
Your solution to customer needs and your proof points
Creating a differentiated value proposition for each key segment and decision maker enables:
An overall single key message helps to build common identity through its consistency of use
Common value-based messaging can be used by employees and agencies across the marketing mix
Agreed differentiation can be used consistently throughout marketing content and assets
Priority customer needs drive your value proposition, messaging and visual identity
Brand building through consistently promoting and repeating your value proposition
Documented messaging aids visual identity and digital marketing keyword development
An example of value messaging created for a web development company
"Steve's ability to devise marketing strategies, coupled with a desire to think beyond the normal marketing conventions and constraints makes for a very strong combination. Steve recognizes that putting the customer first will drive effective marketing results."
Sally-Anne Sadler - Global E Commerce & Digital Marketing Manager
“Steve’s ability to devise marketing strategies, coupled with a desire to think beyond the normal marketing conventions and constraints makes for a very strong combination. Steve was always approachable and willing to listen and adopt new ideas. Steve recognizes that putting the customer first will drive effective marketing results."