Brands and Value Messaging

Creating brands, messaging & propositions that compel action

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Understanding target markets and segments. Creating messaging to the various decision makers and influencers in your target markets, compellingly illustrating you understand and have differentiated solutions to their problems and proofing it. Creating attractive and compelling company brands that complements and promotes your business values, its positioning and your desirable proposition.

CUSTOMER NEEDS

Starting with your priority customer needs

UNIQUE VALUE

Detailing your unique value against customer needs

COMPELLING BRAND

Building an attractive, engaging & consistent brand 

Building your company brand

Your brand is much more than its appearance, it will represent, articulate, and live the essence of your business. It will attractively bring together your vision, personality, attributes, value, positioning and the benefits your customers will enjoy when working with you.

We will work with you to look at each of these areas and then to bring them all together in an attractive, clear, and compelling company brand and supporting identity that powerfully represents what is you.

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Creating a differentiated value proposition for each key segment and decision maker enables:

An overall single key message helps to build common identity through its consistency of use

Common value-based messaging can be used by employees and agencies across the marketing mix

Agreed differentiation can be used consistently throughout marketing content and assets

Priority customer needs drive your value proposition, messaging and visual identity

Brand building through consistently promoting and repeating your value proposition

Documented messaging aids visual identity and digital marketing keyword development