Product creation
Understand the target market and its needs, profile the opportunity, and guide the MVP and its iterations towards something buyers recognise.
Product marketing · go-to-market
Take your new tech idea to a real market.
A structured approach to creating, launching and commercialising a new product — whether it is a mobile or web app, an IoT device, a SaaS platform or something nobody has a name for yet.
A sample of Epitomise customers
The situation
New products get funded to be built, and only loosely funded to be sold.
The build usually works. What is missing is the evidence that a defined group of people will pay for it, and a plan for reaching them once it exists.
Epitomise works alongside your team from the idea through to commercial results: identifying and understanding the target market and its needs, profiling the opportunity so the investment and development decisions are made on evidence, guiding the shape of an MVP and its iterations, then building the marketing plan and mix that carries it to launch and beyond.
How the work runs
Create, launch, commercialise.
Three stages, each with its own decision to make and its own evidence to make it on.
Product launch
Build the marketing plan and mix, prepare the channels and the message, and run a go-to-market launch that arrives rather than leaks out.
Commercialise
Execute the strategies that turn early interest into sustained demand, and measure them against the commercial targets agreed at the start.
How we can help
Three ways in, and they combine.
Clients engage Epitomise in three complementary ways, choosing one service or combining them as their needs evolve.
Strategic marketing planning and advice
Clear strategic recommendations, practical plans and senior challenge to help you choose the right direction and priorities.
Strategy & plans →Mentoring, coaching and training
Hands-on support that builds confidence, capability and best-practice ways of working across owners, leaders and teams.
Mentoring & training →Campaign delivery and implementation
Agreed marketing campaigns and execution support delivered within the scope, budgets and approvals we set together.
Campaign delivery →The Transform Accelerator
One framework, four stages, run as a quarterly rhythm.
Discover new opportunities in your business and sustainably increase revenue by following a trusted plan — manageable growth that respects today’s challenges and cash-flow constraints.
- 01 · Review
Get a new perspective on your business. Discover its value to guide the transform strategy.
- 02 · Focus
Identify and prioritise new ideas to design a manageable plan of action to transform your business.
- 03 · Implement
Empower your team, build new processes, create assets and deliver through the most effective channels.
- 04 · Optimise
Test and measure performance, optimising often to grow results and improve return on investment.
What clients say
Three clients, in their own words.
Have worked with Epitomise for over six years and very happy with the level of service they provide. Our marketing campaigns are providing more enquiries than we can handle. Luckily, they are always available to help tailor the marketing to suit our budget and month to month requirements.Anton Van Der WattDirector · Digital AV · quoted in 2021
Steve is a pleasure to work with. His extensive knowledge of marketing, and specifically in our sector, is impressive, and his structured and inclusive style worked well in getting us all to focus on what really makes the difference. I’d recommend him to anyone who is looking for real strategic advice and guidance that comes with practical and clear deliverables.Cindy PhillipsHead of Marketing · OGL
Steve clearly knows his stuff – his expertise, enthusiasm, fresh ideas and detailed research have helped take our strategic marketing to the next level. Very happy with the fantastic service from Epitomise.Michelle RobinsonMarketing Manager · Versinetic
- 16
- client engagements published in full, with the work shown
- Four
- sectors, from EV charging design to domiciliary care
- 11
- guides written and published
- 2017
- the year Epitomise was founded
Selected work
Three businesses that started with a plan, not a campaign.
A sample of engagements across IT services, audio-visual technology and architectural design.
IT services · Windows migration
APP Technology
A joint marketing plan, then successive campaign waves — website content, collateral, webinars, search and display — introducing APPtechnology’s new offerings and building a pipeline of new client opportunities.
Read the case study →
Audio, visual and data technology
Digital AV
A three-year business and marketing strategy, two websites — one commercial, one consumer — and a continuing campaign programme: 40 leads in the two months after the November 2018 launch.
Read the case study →
Architectural design
Escape Design
A strategic marketing plan, then website messaging and campaigns targeted service by service and place by place — 148 enquiries in a three-month snapshot.
Read the case study →Free guide
26 marketing strategies to grow leads & sales in 2026
Hints, tips and best practices, including the strategies, approaches and tools Epitomise uses with clients.
Related
Related pages.
- A technology marketing consultant — the ongoing work after the launch.
- Achieving go-to-market success — the free eGuide on launch planning.
- Marketing for technology companies — the general technology page.
Got an idea and no route to market?
A short discovery call is usually enough to tell whether it is ready. No deck, no pitch.
Book a discovery call