Strategic marketing planning and advice
Clear strategic recommendations, practical plans and senior challenge to help you choose the right direction and priorities.
Strategy & plans →Strategic marketing · technology
Growth for technology companies, done the right way.
Helping technology businesses use modern marketing strategy to grow — from the strategic decision through to the tactical execution that proves it.
Agreed performance targets · engagements scoped by outcome, not by hours
A sample of Epitomise customers
The situation
Technology buyers do not search for what you call yourself.
Technology firms are usually excellent at the product and unclear about the category. Buyers search for the problem, procure through frameworks and partners, and rarely recognise the language a technical team uses about its own work.
Epitomise helps you close that gap: choose the category you want to be obvious in, rewrite the proposition around it, and rebuild the routes — search, content, paid media, partners and channel — so the enquiries that arrive are the ones you want.
Work runs for as long or as short as it needs to. Some clients want the strategy and their own team executes it; others want the execution support too.
How we can help
Three ways in, and they combine.
Clients engage Epitomise in three complementary ways, choosing one service or combining them as their needs evolve.
Mentoring, coaching and training
Hands-on support that builds confidence, capability and best-practice ways of working across owners, leaders and teams.
Mentoring & training →Campaign delivery and implementation
Agreed marketing campaigns and execution support delivered within the scope, budgets and approvals we set together.
Campaign delivery →The Transform Accelerator
One framework, four stages, run as a quarterly rhythm.
Discover new opportunities in your business and sustainably increase revenue by following a trusted plan — manageable growth that respects today’s challenges and cash-flow constraints.
- 01 · Review
Get a new perspective on your business. Discover its value to guide the transform strategy.
- 02 · Focus
Identify and prioritise new ideas to design a manageable plan of action to transform your business.
- 03 · Implement
Empower your team, build new processes, create assets and deliver through the most effective channels.
- 04 · Optimise
Test and measure performance, optimising often to grow results and improve return on investment.
What clients say
Three clients, in their own words.
Have worked with Epitomise for over six years and very happy with the level of service they provide. Our marketing campaigns are providing more enquiries than we can handle. Luckily, they are always available to help tailor the marketing to suit our budget and month to month requirements.Anton Van Der WattDirector · Digital AV · quoted in 2021
Steve is a pleasure to work with. His extensive knowledge of marketing, and specifically in our sector, is impressive, and his structured and inclusive style worked well in getting us all to focus on what really makes the difference. I’d recommend him to anyone who is looking for real strategic advice and guidance that comes with practical and clear deliverables.Cindy PhillipsHead of Marketing · OGL
Steve clearly knows his stuff – his expertise, enthusiasm, fresh ideas and detailed research have helped take our strategic marketing to the next level. Very happy with the fantastic service from Epitomise.Michelle RobinsonMarketing Manager · Versinetic
- 16
- client engagements published in full, with the work shown
- Four
- sectors, from EV charging design to domiciliary care
- 11
- guides written and published
- 2017
- the year Epitomise was founded
Selected work
Three businesses that started with a plan, not a campaign.
A sample of engagements across IT services, audio-visual technology and architectural design.
IT services · Windows migration
APP Technology
A joint marketing plan, then successive campaign waves — website content, collateral, webinars, search and display — introducing APPtechnology’s new offerings and building a pipeline of new client opportunities.
Read the case study →
Audio, visual and data technology
Digital AV
A three-year business and marketing strategy, two websites — one commercial, one consumer — and a continuing campaign programme: 40 leads in the two months after the November 2018 launch.
Read the case study →
Architectural design
Escape Design
A strategic marketing plan, then website messaging and campaigns targeted service by service and place by place — 148 enquiries in a three-month snapshot.
Read the case study →Selected work
Three technology businesses that started with a plan, not a campaign.
Each of these began with a marketing plan, and only then became a campaign.
IT services · Windows migration
APP Technology
A joint marketing plan, then campaign waves — website content, webinars, search and display — introducing new services and building a pipeline for them.
Read the case study →
Electronics · EV charging
Versinetic
An annual marketing plan, website content and campaign execution, with ongoing mentoring for the in-house marketing team.
Read the case study →Audio, visual and data technology
Digital AV
A three-year business and marketing strategy, two websites — one commercial, one consumer — and a continuing campaign programme: 40 leads in the two months after the November 2018 launch.
Read the case study →Free guide
26 marketing strategies to grow leads & sales in 2026
Hints, tips and best practices, including the strategies, approaches and tools Epitomise uses with clients.
Related
Related pages.
- Tech marketing consultancy — the same service, framed as a firm.
- Creating and launching tech products — when there is a launch date in the diary.
- Solution and engineering companies — where the product is a system, not an app.
Not sure which category you should own?
A short discovery call is usually enough to tell. No deck, no pitch.
Book a discovery call