A rebrand, and a new Azure service given a market to land in

Foundation IT builds its services for organisations that believe IT infrastructure should be consumed as a service: managed infrastructure-as-a-service and Microsoft Azure IaaS cloud solutions. The company was already successful. What it was about to do was harder than what it had done — introduce a new Azure offering to a market that had to understand the idea before it could buy it.

What we were asked to do

Build on that success: refresh the visual identity, sharpen the messaging and the website, communicate the new Microsoft Azure IaaS offering, and support demand generation for new-name clients.

What we did

Foundation IT adopted every stage of the Epitomise Transform Accelerator — review and focus with a plan, implementation support, then campaign optimisation. Working collaboratively, we developed the value proposition for new clients and partners, completed a rebrand, and ran a joint programme of inbound and outbound marketing behind it.

The difference it made

Strategy and execution stayed aligned to the live campaigns rather than running as separate exercises, with progress tracked in detail against agreed key performance indicators. Regular collaborative reviews kept every stakeholder involved and informed, which is what makes a programme correctable while it is running instead of after it has finished.