Strategic marketing planning and advice
Clear strategic recommendations, practical plans and senior challenge to help you choose the right direction and priorities.
Strategy & plans →Advisory · Strategy, coaching, execution
Marketing advisor for SMEs and technology companies.
Transform, perform and grow with best-practice sales and marketing strategies — advice, plans, coaching and execution support.
Agreed targets · engagements scoped by outcome, not by hours
A sample of Epitomise customers
The situation
Advice is only worth having if it changes what you do on Monday.
Epitomise combines industry knowledge and senior marketing experience with digital and non-digital expertise, inside a proven strategic framework — so recommendations arrive as a plan someone can act on, not a report that is admired and filed.
That strategic focus, with AI tools used where they earn their place, is how execution improves: better decisions first, then better campaigns, then competitive advantage that holds.
How we can help
Three ways in, and they combine.
Clients engage Epitomise in three complementary ways, choosing one service or combining them as their needs evolve.
Mentoring, coaching and training
Hands-on support that builds confidence, capability and best-practice ways of working across owners, leaders and teams.
Mentoring & training →Campaign delivery and implementation
Agreed marketing campaigns and execution support delivered within the scope, budgets and approvals we set together.
Campaign delivery →The Transform Accelerator
One framework, four stages, run as a quarterly rhythm.
Discover new opportunities in your business and sustainably increase revenue by following a trusted plan — manageable growth that respects today’s challenges and cash-flow constraints.
- 01 · Review
Get a new perspective on your business. Discover its value to guide the transform strategy.
- 02 · Focus
Identify and prioritise new ideas to design a manageable plan of action to transform your business.
- 03 · Implement
Empower your team, build new processes, create assets and deliver through the most effective channels.
- 04 · Optimise
Test and measure performance, optimising often to grow results and improve return on investment.
What clients say
Three clients, in their own words.
Have worked with Epitomise for over six years and very happy with the level of service they provide. Our marketing campaigns are providing more enquiries than we can handle. Luckily, they are always available to help tailor the marketing to suit our budget and month to month requirements.Anton Van Der WattDirector · Digital AV · quoted in 2021
Steve is a pleasure to work with. His extensive knowledge of marketing, and specifically in our sector, is impressive, and his structured and inclusive style worked well in getting us all to focus on what really makes the difference. I’d recommend him to anyone who is looking for real strategic advice and guidance that comes with practical and clear deliverables.Cindy PhillipsHead of Marketing · OGL
Steve clearly knows his stuff – his expertise, enthusiasm, fresh ideas and detailed research have helped take our strategic marketing to the next level. Very happy with the fantastic service from Epitomise.Michelle RobinsonMarketing Manager · Versinetic
- 16
- client engagements published in full, with the work shown
- Four
- sectors, from EV charging design to domiciliary care
- 11
- guides written and published
- 2017
- the year Epitomise was founded
Selected work
Three businesses that started with a plan, not a campaign.
A sample of engagements across IT services, audio-visual technology and architectural design.
IT services · Windows migration
APP Technology
A joint marketing plan, then successive campaign waves — website content, collateral, webinars, search and display — introducing APPtechnology’s new offerings and building a pipeline of new client opportunities.
Read the case study →
Audio, visual and data technology
Digital AV
A three-year business and marketing strategy, two websites — one commercial, one consumer — and a continuing campaign programme: 40 leads in the two months after the November 2018 launch.
Read the case study →
Architectural design
Escape Design
A strategic marketing plan, then website messaging and campaigns targeted service by service and place by place — 148 enquiries in a three-month snapshot.
Read the case study →Who we advise
Four groups, in B2B and B2C.
- IT and ICT — managed services, cyber security, IT strategy consulting, digital transformation, cloud services, software application development, telematics, analytics and ICT communications.
- Electronics and engineering technology — design consultancy, hardware and software development, IoT, IIoT and Industry 4.0, vehicle and machine electrification, EV charging station design, process transformation, electronic control systems, sustainability and electronic manufacturing services.
- Business services — employee engagement, customer experience, HR management, business process consulting, performance psychology, recruitment, cleaning services, team building and coaching.
- Business to consumer — home technology, home extension plans, online doctors and medical consultants, national sports, domiciliary and social care, shoe manufacturing, physiotherapy, cleaning, specialist food, preserved flowers, home art, personal hygiene and beauty, exam preparation, astrology services and specialist furniture.
Engagements are scoped by outcome, so a first piece of work can be small and still be worth doing.
Free guide
26 marketing strategies to grow leads & sales in 2026
Hints, tips and best practices, including the strategies, approaches and tools Epitomise uses with clients.
Related
Related pages.
- Strategic business marketing advice — the same role with a wider brief.
- A marketing consultancy — if you are choosing a firm rather than an individual.
- Marketing and growth consulting — what an engagement looks like in practice.
Want an advisor who will tell you what to stop doing?
A short discovery call is usually enough to tell. No deck, no pitch.
Book a discovery call