Strategic marketing planning and advice
Clear strategic recommendations, practical plans and senior challenge to help you choose the right direction and priorities.
Strategy & plans →Channel marketing · Partner and ABM
Your channel marketing company.
Build high-performing indirect sales channels — acquired, onboarded, enabled and motivated with best-practice partner and account-based marketing.
Agreed channel targets · engagements scoped by outcome, not by hours
A sample of Epitomise customers
The situation
A partner who cannot sell you is a partner who will not.
Recruiting partners is the easy half. Channels stall when partners are signed and then left to work out the proposition, the pricing and the pitch on their own — and quietly sell whoever made it simplest for them.
Epitomise helps you acquire, onboard and build structured, motivating and progressive sales channels: a proposition partners can repeat, enablement they will actually use, and a partner environment that rewards the behaviour you want more of.
How we can help
Three ways in, and they combine.
Clients engage Epitomise in three complementary ways, choosing one service or combining them as their needs evolve.
Mentoring, coaching and training
Hands-on support that builds confidence, capability and best-practice ways of working across owners, leaders and teams.
Mentoring & training →Campaign delivery and implementation
Agreed marketing campaigns and execution support delivered within the scope, budgets and approvals we set together.
Campaign delivery →The Transform Accelerator
One framework, four stages, run as a quarterly rhythm.
Discover new opportunities in your business and sustainably increase revenue by following a trusted plan — manageable growth that respects today’s challenges and cash-flow constraints.
- 01 · Review
Get a new perspective on your business. Discover its value to guide the transform strategy.
- 02 · Focus
Identify and prioritise new ideas to design a manageable plan of action to transform your business.
- 03 · Implement
Empower your team, build new processes, create assets and deliver through the most effective channels.
- 04 · Optimise
Test and measure performance, optimising often to grow results and improve return on investment.
What clients say
Three clients, in their own words.
Have worked with Epitomise for over six years and very happy with the level of service they provide. Our marketing campaigns are providing more enquiries than we can handle. Luckily, they are always available to help tailor the marketing to suit our budget and month to month requirements.Anton Van Der WattDirector · Digital AV · quoted in 2021
Steve is a pleasure to work with. His extensive knowledge of marketing, and specifically in our sector, is impressive, and his structured and inclusive style worked well in getting us all to focus on what really makes the difference. I’d recommend him to anyone who is looking for real strategic advice and guidance that comes with practical and clear deliverables.Cindy PhillipsHead of Marketing · OGL
Steve clearly knows his stuff – his expertise, enthusiasm, fresh ideas and detailed research have helped take our strategic marketing to the next level. Very happy with the fantastic service from Epitomise.Michelle RobinsonMarketing Manager · Versinetic
- 16
- client engagements published in full, with the work shown
- Four
- sectors, from EV charging design to domiciliary care
- 11
- guides written and published
- 2017
- the year Epitomise was founded
Selected work
Three businesses that started with a plan, not a campaign.
A sample of engagements across IT services, audio-visual technology and architectural design.
IT services · Windows migration
APP Technology
A joint marketing plan, then successive campaign waves — website content, collateral, webinars, search and display — introducing APPtechnology’s new offerings and building a pipeline of new client opportunities.
Read the case study →
Audio, visual and data technology
Digital AV
A three-year business and marketing strategy, two websites — one commercial, one consumer — and a continuing campaign programme: 40 leads in the two months after the November 2018 launch.
Read the case study →
Architectural design
Escape Design
A strategic marketing plan, then website messaging and campaigns targeted service by service and place by place — 148 enquiries in a three-month snapshot.
Read the case study →Our channel marketing focus
Three places a channel is won or lost.
Channel acquisition and partner enablement
Finding and signing the right partners, then giving them the proposition, materials and training that let them sell without you in the room.
A motivating and progressive partner environment
Programme structure, tiers and incentives that make it obvious what a partner gains by investing more in you rather than less.
Relationship development and performance optimisation
Account-based marketing into your priority partners, measured against agreed targets and adjusted as the channel matures.
Senior channel marketing experience from partner programmes at Siemens Enterprise Communications, The Vitec Group, Tektronix and Mitel.
Free guide
26 marketing strategies to grow leads & sales in 2026
Hints, tips and best practices, including the strategies, approaches and tools Epitomise uses with clients.
Related
Related pages.
- B2B marketing — the direct-sale version of the same problem.
- High-performing sales teams and channel partners — the free eGuide on making a channel work.
- Sales and marketing together — when the handover is where deals stall.
Building an indirect channel and not seeing the partner revenue?
A short discovery call is usually enough to tell where it is stuck.
Book a discovery call