ABM for UK SMEs including the use of AI
ABM for UK SMEs: how to run account-based marketing with a small team, and use AI for account research and outreach without losing credibility. Updated for 2026.
Articles & insights
Strategic marketing, written down.
The Role of AI in Strategic Marketing Planning
Where AI genuinely helps with marketing strategy and where it quietly misleads. A practical workflow for UK SMEs, updated for 2026 with what changed when AI started doing its own research.
Drive growth with a 90-day operating rhythm
Run marketing as a repeatable quarterly cycle — Review, Focus, Implement, Optimise — so strategy turns into shipped work and measurable pipeline.
Transform or Fall Behind: SMEs Use AI Across the Buyer's Journey
How UK SMEs can use AI across the whole buyer's journey, from discovery to decision, with 2026 evidence on what has actually changed. Includes where Claude Cowork and Claude Code fit for a small team.
A Practical Guide to GEO/AEO for SMEs
How SMEs can get mentioned and cited in ChatGPT, Gemini and Claude answers: answer-first pages, five money prompts, FAQs, proof, and a monthly scoreboard.
SMEs are wasting up to 60% of their marketing budget, and how to fix it
Twelve of the most common sources of marketing waste in UK SMEs, what each one costs you, and the practical fix for every one of them.
Transform & Grow: A Strategic Approach to Tech-Driven Change
Take advantage of the opportunity created by technology-driven change with a considered strategic marketing approach: what is shifting, what it enables, and how to plan for it.
Strategically segment and target your dream clients
How to use segmentation, targeting and positioning (STP) to focus a B2B business on the clients it can genuinely win — the models, the scoring, the data sources and the mistakes.
Marketing To Generation Z - What Your Brand Needs to Know
Marketing to Generation Z. Everything Your Brand Needs to Know About Marketing to the New Generation of Purchasers.
Create and execute a winning SEO marketing strategy
How to research keywords, build an SEO strategy and execute it: on-page content, SERP features, technical foundations and off-page authority, with the checklists that matter.
Marketing in uncertain times - Review your marketing 3Ms
What will the coming months bring for your business? Review your marketing 3Ms - Market, Message and Media - to develop your approach for the year ahead.
The top 25 marketing mistakes with quick fix tips
The 25 marketing mistakes we see most often in SMEs, each with a quick-fix tip to help improve your marketing and the results it produces.
Repurposing marketing content to get more from every asset
To maximise the return from your investment in marketing content, every piece needs to be carefully considered - including how it will be reused.
How to choose the right channels of communication to grow business?
Many factors influence the selection of the right marketing communication channels that will effectively reach your target audience. Each communication channel has its merits, but how do you choose the right channels to achieve your aims and help your business grow?
The starting guide to Account-Based Marketing (ABM)
A strategic roadmap to Account-Based Marketing: how to choose accounts, build the storyboard, run the programme and evaluate results, with the key do's and don'ts.